Kristen Noble

Highly accomplished, performance driven marketing and analytics professional with a successful 20+ year track record spanning a range of industries. Respected and enthusiastic leader with proven ability to develop and implement revenue-driving business and marketing strategies. Creative storyteller with extensive experience in analytics and reporting, marketing attribution and tactical optimization. Expertise in marketing technology stack implementation and orchestration to support digital data enablement, advanced analytics and cross-channel decisioning. Core competencies include: • Marketing Technology Platform Implementation, Enablement & Management • End to End Qualitative & Quantitative Market Research • International Marketing, Business & Finance • B2C & B2B CRM, DMP and CDP Implementation & Management • Contact Center Reporting & Optimization • E-Mail Journey & Campaign Management (SFMC, Unica) • Advanced Analytics, Data Science & Reporting • Consumer Segmentation & Propensity Modeling • Media, Marketing & UI/UX Optimization • Business Intelligence Analytics Supporting ROI and ROAS • Data Aggregation & Data Repository Management • Data Transfiguration & Visualization • Paid/Organic Media & Traditional/Digital Marketing Channels • Advertising Campaign & Re-Brand Development • Digital Analytics Platforms (Adobe, Google) • Executive Level Presentations & Reporting • Large Team Leadership • Project and Process Optimization and Management Industry Experience: Travel, Hospitality, Tourism, Entertainment, Healthcare (System & Medical), CPG, Retail Collaborative Team Partnerships: Finance, Ticketing, Operations, Web Development, App Development, Creative, Marketing, Advertising, Strategy, Food & Beverage, Pricing, Product Allocation, Technology, UI/UX, Merchandise, Hotels, Guest Services, Product Development, Sales, Social Media, Risk Management