Kristen D'Arcy

Pivotal Brands Group helps clients accelerate business growth by providing hard-hitting performance and brand-building solutions. Pivotal provides CMO-in-residence, digital marketing, DTC, transformation, org design, partnerships, content/influencer strategy and business development services as well as project consulting services aligned to brands, platforms and agency needs.

Responsible for brand, creative, social, influencers, PR, growth, retention and the e-commerce P&L

Responsible for all consumer-facing marketing channels; loyalty, credit, CRM, performance marketing, media (online/offline) for AE and Aerie, as well as social media for the AE brand.

Global digital marketing leadership of Coty brands, including Marc Jacobs, Calvin Klein, Miu Miu, Chloe, Sally Hansen and Rimmel of London. - Built a nimble start-up within the boundaries of a large, public, highly-matrixed company. - Responsible for setting the digital vision/strategy for all of Coty Inc and its brands globally starting with implementation of the new team’s mission and organizational design; led a change management program to establish the Global Digital team. - Harmonized platforms, tools and centralized digital analytics across Coty Inc. resulting in significant increases in cost efficiency and executive-level access and transparency to digital program analytics. - Built and managed a team located in New York and Paris focused on digital marketing strategy (developing best-in-class content), analytics and technology who partnered with global and local marketing teams to provide the strategies, programs, toolkits and infrastructure, necessary to better connect with consumers in a digital world, driving ROI. - Developed and translated Coty’s corporate digital vision and ambitions into brand-specific innovation strategies leading to L2 improvements and "flashes of genius" across the Coty portfolio that drove awareness, engagement and sales among consumers. - Implemented an online Digital Academy program to increase the digital skills of the organization around the world with engagement rates of 90+%. - Sought out new innovation opportunities and rolled them out across the enterprise.

Transformative e-commerce business leader for the luxury fashion house; built a new, in-house team for buying, planning, merchandising and marketing. - Drove dramatic increase in revenue while developing elevated, revenue-generating demand tactics that received acclaim from leading luxury publications for a “masterfully styled, intuitive and effortless” digital experience. - Hired, trained and developed a new team, created new processes and workflows to partner cross-functionally with other corporate departments. - Fueled impressive e-commerce CAGR with a small and nimble team.