krista berry

Provided direct communications support to programmatic initiatives of the SHIFT NC, as well as general communications support to the broader organization. Created and implemented annual communications plans, troubleshot issues, and monitored progress towards goals and objectives. Developed materials for initiatives, including marketing materials, presentations, advertising, and reports. Managed "The Playbook", a social marketing campaign for older teens that serves multiple initiatives. Prepared, coached and supported program staff as they communicated with community stakeholders. Assisted in dissemination of program data and results to state and national audiences.

Responsible for effectively communicating the mission, purpose and impact of Girl Scouts – North Carolina Coastal Pines to external and internal constituencies. Helped to develop and execute strategic, tactical communications and marketing plans to increase visibility, membership and support of the council through print and electronic media. Served as the council’s designated spokesperson and managed all media relations including crisis communications. Provided support to mobilize volunteer media coordinators throughout 41 counties in the execution of fully-integrated, annual communication and marketing plans. Ensured consistent branding and key messaging across all communications and marketing vehicles.

Served as the primary supervisor of the agency’s community education program including program evaluation and grant management. (Federal Victims of Crime Act – VOCA grant) Director of agency’s Sexual Assault Response Team – a collaborative, crisis management effort with law enforcement, medical and judicial representatives. Provided evaluation and grant management for Triangle United Way, NC DHHS and VOCA funding. Served as the primary manager of agency marketing efforts, including media relations, agency communications and publications. Monitored agency website to ensure accurate, relevant and timely content. Supported annual appeal campaign and other fundraising events.

Served as the primary manager of agency volunteer programs, including development and recruitment, and the primary manager of the agency’s adult and youth education programs which annually reached over 8,000 school-aged children (preK-12), university staff and students, parents and childcare providers.

Campus Health Services - Provided health and wellness counseling and delivered educational programming to campus population with special emphasis on health behaviors and risk reduction. Developed health communication pieces and campus campaigns including World AIDS Day and the development of online Q&A forum for students. Prevention educator for THRIVE, a life skills program for the recognized athletic teams at the university. N.C. Certified HIV/AIDS testing counselor and health educator.

Pre-press production department member. Designed logos, stationary sets, brochures, booklets, business cards, promotional ads, newsletter and various print pieces for a variety of clients. Reviewed output-ready materials, generated type proofs, and prepped supplied files and art for large and small print production.

Managed communications strategy including the development of engaging content for multi-platform marketing initiatives. Managed launch of rebranding initiative and launched agency website including content development and overall design. Managed, Giving Tuesday, end-of-calendar year and end-of-fiscal year fundraising campaigns, raising over $150,000 for CFK. Designed annual fundraising campaigns and manage donor stewardship activities including mail and email solicitations and web-based giving. Assisted the Deputy Director in designing and drafting proposals for foundations, manage recurring donations, including communication with lapsed donors. Managed the annual Peacock Fellowship program and supported 6 student service-learning experiences with CFK-Kenya.

Director for the agency’s Client Services and Community Education departments with eight staff members and approximately 100 volunteers. Served as the acting director in the executive director’s absence with respect to crisis management, media response, personnel and program supervision. Assisted Executive Director in monitoring and advocating for public policy initiatives. Worked with other staff to monitor progress of programmatic goals, including the periodic review of data, preparation of grant reports, program evaluation, and identification of program needs. Coordinator of the agency’s support group program. Provided case management and conducted client intakes. Supervised in-house therapy program and Bilingual staff therapist. Managed community referrals.