Kristanto P.

I lead Digital Ecosystem and Customer Value Management (CVM) at Cellcard, driving AI-powered growth across the RGB base through intelligent engagement, churn prevention, and lifetime value expansion. My focus is on turning telco data into scalable monetization engines — combining predictive analytics, behavioral intelligence, and product design to create measurable commercial impact. My role combines ecosystem thinking, product strategy, and advanced customer analytics to transform how we acquire, retain, and grow our subscriber base — especially across RGB segments. What I Do - Own Customer Value Management (RGB Portfolio) Lead revenue strategy across the RGB segments by optimizing retention, ARPU uplift, and long-term customer lifetime value through structured lifecycle management. - Deploy AI-Driven Churn Prevention Design predictive churn models using behavioral, transactional, and usage data to proactively intervene before revenue leakage occurs. Move from reactive win-back to precision retention. - Engineer Revenue Uplift Systems Build data-led targeting frameworks and propensity models to improve upsell, cross-sell, and conversion performance across data, voice, and digital services — with clear uplift attribution. - Build Intelligent Digital Engagement Products Develop digital engagement layers (offers, gamification, ecosystem hooks) embedded with behavioral triggers to drive stickiness, repeat usage, and reduced price sensitivity. - Turn Data Into Monetization Infrastructure Structure customer data pipelines, segmentation logic, and decision engines that allow scalable personalization and automated lifecycle orchestration. - Align Product, Data & Commercial Execution Bridge analytics, product strategy, and campaign execution to ensure models translate into measurable revenue growth and CLV expansion.

1. Led 2 business units Business Solution & Data monetization team with a focus on the Banking and Financial Services (BFSI) vertical, driving growth and strategic initiatives. 2. Developed Product Data strategy, Roadmap, and Business projection for Data Monetization business. 3. Design Pricing models and tailored solutions for Enterprise clients

1. Reduced payment gateway costs by 85% through direct bank API integrations and optimized same-day disbursement flows 2. Designed and launched hygiene systems (Order Management, Internal tools, Fraud Engine and Collection services) that accelerated product time-to-market by 30% 3. Collaborated with engineering to roll out predictive analytics tools, improving sales targeting accuracy by 40% 4. Oversaw ERP vendor partnerships for Finance & HR modules—streamlining operations and cutting costs by 25%

As Digital Product Manager at Smartfren, here are my responsible and day to day activities • Management of the Digital Product Lifecycle Management (PLM) • Develop the application roadmap for the digital product, manage the development of the releases and the release to production • Drive the release management process in close collaboration with the business and global & regional IT functions • Main interface to external partners for roadmap alignment • Provide user training material and support regional functions in the training of the product • Managing the different suppliers for the application and linking business demand to IT supply capabilities • Identify opportunities for process improvements together with the global & regional business teams • Manage vendor performance, monthly reviews, and continuous improvement • Support sales teams and customer projects Products managed: 1. Live Screen Business type: Digital Advertising Responsibility as Acting Product Manager Description: This is a new business area that generates a new revenue stream for the company by opening our Subscriber for Enterprise/Brands promoting their product/services through Smartfren Network. 2. Product Owner of All Digital payment products a. Emergency Credit Business type: Micro-Lending Responsibility as Product Manager Description: Provide a loan offer of credit for eligible Smartfren Subscribers. b. Payment Gateway & Open Banking Business type: Payment solution Responsibility as Product Manager Description: Business assessment, Partnership with the bank and eWallet companies, define USP features, Business projection and getting a license from BI.

As a Program manager under Corporate Technology, I am responsible for • Manage end-to-end integration process for 3 main products of Traveloka such as Ground Transport, Flight, and Accommodation by ensuring scalable solution architecture and alignment with finance standard reporting. • Working cross stakeholder between Product, Finance, and Engineer to define and understand business roadmap requirement and execution process including Scope, Timeline, and Resources. • Responsible for Quarterly planning with the business team and ensuring allocation resource, budget, risk, and prioritization of projects. • Lead and growth Program Integration stream which contains various roles inside such as Business Analyst, Finance Analyst, and Engineers by providing clear direction, coaching, and sharing knowledge. • Develop and propose Internal improvement Projects in Corporate Technology with top management to streamline and build a scalable automation system and also build a knowledge base system for all teams. • Set breakdown OKR Initiative team and Monitoring Team Monthly Achievement Achievement I started my job in the Corporate Technology department as a Senior Business analyst and in 6 months I've been trusted to manage 1 product integration (Car rental) as Program Manager. In 1,5 years my responsibility expands from managing one product to 1 sub-business line called Ground Transport which consists of Car Rental, Train (including international train such as Europe, Japan, etc), and also Connectivity. A few quarters after it, I was challenged to manage Flight product which is the biggest and the high traffic and profitable product in Traveloka.

RESPONSIBILITIES: • Lead HRIS team to Implementation system solution to support People Operation department daily operation and provide reliable and real time employee data. • Implementing Workday HCM as Traveloka HR information system for all Traveloka branches in 6 countries • Manage Stakeholder expectation by providing relevant solution with specific timeline and clear Implementation road map. • Build HRIS team as support level 1 to all stakeholder • Drive process improvement and build proactive culture in Implementation Division. • Maintain standard knowledge for all level under my supervision in Soft Skills and Technical skills.

RESPONSIBILITIES: • Lead Implementation division in Implementing all project. • Monitoring and evaluating all running projects to meet project schedule,resource allocation, budget and quality to customer. • Work closely with, Sales & marketing, R&D Department, Customer Service, Billing admin to ensure the tasks are completed on time with the best quality. • Drive process improvement and build proactive culture in Implementation Division. • Maintain standard knowledge for all level under my supervision in Soft Skills and Technical skills. Interest : Business Development, Project Management, People Development and Start Up. Programming Skills : Database Programming using Microsoft SQL Server, ABAP, VB.NET

Main Role is to Lead,manage and control team and Make sure project with predefined achievement milestones, within approved timelines and budgets, and at a high level of customer satisfaction. As Project Manager, I also doing Sales Support to do presentation and Convince Prospect client about our reliable product. My Daily Activity : 1. Analyst Client Requirement, Design Customization system and arrange Task to project member. 2. Controlling and monitoring project Activity to make sure fit on Project's Time Line. 3. Produce Project Progress Weekly report and deliver to client and all share holder. 4. Produce All Project Documentations such as Initial Assessment, Requirement Assessment, User Acceptance Test, Final data Migration, Final Delivery and User Training document. 4. Maintain and Control Project's Budget. 5. Follow Up and Support any Client's Activities in purpose to implementation Project 6. Produce Project Progress Monthly Report and do presentation for Internal Management Meeting. Current and History Implementation Project : 1. PT.Ultrajaya & Campina Implementation SunFish HRIS System at PT. Ultrajaya as Main Company at Padalarang,Bandung. Role : As Project Manager Employee : 2000 employees & 1500 employees (Campina) Company Type : Manufacture & Distribution Scope Project: SunFish Profesional version 2. Implement HRIS for Sekolah Pelita Harapan at Lippo Karawaci. Employee : 500 people (Local and Expatriate) Company Type : Education Scope Project: Profesional version Roles : Acting Project Manager

Asia Pulp and Paper (APP) ,Sinarmas, Tangerang For the last two year, I started the role of Project Leader despite as System Developer also. Until now I already leaded 6 Projects with different degree of difficulty, scope and business area. More of my projects were base on Inovation and Breakthrough for my Company and user such as - Lead, Analyst and Design system that Provide KPI Balance Scorecard system that combine with Predictic Analyst module to Help many employee and Supervisor to maintain their KPI Progress. - Lead, Analyst and Design system to consolidation all web base application in APP to become one website portal that using concept SingleSignOn and using Active Directory for Security System. - Lead, Analyst and collect requirement from user of Accounting/ Treasury to developed Standarisation Application of request payment from all APP's branch in Indonesia. - And Other projects. With 2 projects I mentioned above, I become first winner for 2 years in a row in Project Competition Award in my Department.

Asia Pulp and Paper (APP) ,Sinarmas, Tangerang Tasks include: · Analyst and designed eOffice project and launched for all companies of APP at HeadQuarter. · Developed Customer satisfaction survey using Lotus Notes platform for logistic Division. · Developed Legalization project at SAP platform to manage expenses to export product to overseas. · Developed e-Scrap project at SAP platform, to manage and control sparepart inventory.

I worked at PT.OPTIK TUNGGAL as a fresh graduated. My position was Delphi Developer. I developed many system such as HR system, Production system and inventory system. I learned a lot in this company and learned how to analyzed user requirement until completed the project with Go Live Ontime.