Krista Hesketh

Manage go-to-market process from end to end, ensuring that our brand is effectively representative globally across eCommerce, Retail, and Wholesale. Lead creative and brand partnerships team to deliver engaging creative and campaigns, on budget and on time. Develop multi-channel brand, partnership and product campaigns to support brand awareness and performance-driving objectives.

Creative resource and marketing asset planning for multi-channel campaigns across eCommerce, Retail, Social, and Wholesale. Direct point of contact, managing a wide range of key partnership relationships with iconic global brands, to large commercial partnerships. Created campaign workflows to support key GTM gates and streamline creative output.

Created and launched company-wide creative briefing and design request process. Standardized briefs, and centralized all design requests that resulted in streamlined asset development, clear prioritization, and informed capacity and timeline management.

Improved social creative and marketing content development, creating a social briefing process with the creative and production team to ensure best practices met. Established editorial content calendar to support timelines, priorities and marketing KPIs for all lines of business. Managed social team, responsible for developing and executing the social content strategy.