Krissy Gimenez

As Director of Visual Design & Community Experience, I lead James Michelle’s visual storytelling, brand voice, and customer journey across multiple channels. My role spans creative direction, graphic design, customer experience leadership, and social media strategy—focused on building a thoughtful, emotionally connected brand experience. Key Responsibilities ▫️ Director of Graphic Design & Visual Content: Sole in-house designer responsible for all brand visuals, including campaign graphics, website assets, and custom-designed marketing emails throughout the year. I also support email flow design, shoot and style gift guides, assist with creative direction at photoshoots, and create video content for brand channels. ▫️ Copy & Brand Voice: Longtime voice of the brand—overseeing all customer-facing messaging from email copywriting, subject lines, and site banners to ad-hoc printed inserts, product naming, and social captions. ▫️ Social Media Strategy: Manage and grow James Michelle’s organic Instagram and TikTok presence. I plan and design the visual feed, create story content and custom assets, and personally engage with followers to maintain an authentic, community-driven voice. ▫️ Customer Experience: Lead the Customer Support team, owning training, systems, and policy updates. I focus on building a consistent and elevated CX from start to finish—where customers feel seen, heard, and appreciated every step of the way. ▫️ Cross-Functional Collaboration: Partner closely with leadership on brand strategy, photoshoots, product launches, and overall creative and marketing planning. I’m passionate about continuing to elevate our design direction, deepen the customer experience, and grow our organic social presence in a way that feels real, warm, and true to the brand.

At Krissy Gimenez Photography, I specialize in modern, fun, and fresh photography for families, couples, children, pets, and more. I offer services in newborn, maternity, couples, senior portraits, engagements, family photos, product photography, and lifestyle shoots. I manage everything from booking and planning shoots to maintaining client communication and selecting creative props. Capturing candid moments that reflect true emotion is my passion—each photo tells a story. I edit and retouch all images, adding a dreamy, artistic touch. My work has been featured in The Knot, People Magazine, and E! News. Although I’m not actively focused on photography right now, I’m always open to new opportunities. Please visit my website for my portfolio: www.KrissyGimenez.com.

At Seaesta Surf, a beach-inspired family brand, I was responsible for a wide range of creative and graphic design initiatives that aligned with the brand's mission to embrace the magic of childhood, the ocean, and family memories. My role involved designing all email campaigns, creating engaging mailing inserts, and curating giveaway graphics in collaboration with other like-minded brands. I also designed social media graphics, Meta ad visuals, and printed materials for the brand, ensuring a cohesive and authentic representation of Seaesta Surf’s eco-friendly, coastal lifestyle. Working with organic materials and ethical sourcing, I helped build and elevate a brand that encourages creativity, connection, and a laid-back beach vibe. My work supported the brand’s focus on high-quality, sustainable products and captured the essence of family fun and sun-soaked adventures.

At The Cleaner Soul, a woman-founded small business rooted in wellness and sustainability, I played a pivotal role in shaping the brand’s visual storytelling. As the lead creative, I was responsible for product and lifestyle photography, ensuring that every shot captured the essence of the brand’s plant-powered, non-toxic philosophy. I directed photoshoots, carefully styling and capturing images that communicated the brand's wellness-driven message. Additionally, I designed engaging email campaigns, showcasing the brand's products and values to a growing customer base, all while working with a limited budget and no ad spend. I embraced the challenge of being resourceful, aligning every creative piece with the brand's mission to turn cleaning into a nurturing and uplifting experience. Passionate about the vision and values of The Cleaner Soul, I felt deeply connected to its mission of offering effective, eco-friendly products that enhance both the home and well-being.

At Barefoot Buttons, a small, family-owned business, I played a key role in launching and growing the brand’s digital presence. I designed engaging email campaigns that showcased new products, promotions, and brand storytelling, creating an authentic connection with the music community. I also represented the brand at the NAMM music convention, networking with industry professionals, artists, and enthusiasts. As the digital voice of Barefoot Buttons, I engaged directly with customers, assisted with orders, and provided personalized service, strengthening relationships and enhancing the customer experience.

At Trim Fitness, I spearheaded the organic social media strategy and brand creative, enhancing the studio’s digital presence and visual identity. With zero ad spend, I successfully grew the studio’s social platforms by curating engaging content that aligned with the brand’s energy and values. I was responsible for copywriting Instagram captions, planning the visual grid, and editing videos for Reels, ensuring a consistent, polished look and feel across all channels. I also photographed the team for headshots and lifestyle imagery, creative directed photoshoots, and designed email campaigns. As the brand voice, I developed and maintained the overall tone of the brand, collaborating closely with the founders to ensure alignment across all creative efforts. My work centered on building a strong, community-driven brand resonating with Trim's audience in a competitive wellness market.

At Beijos Events, a boutique event planning company specializing in stunning, personalized party designs, I was responsible for crafting visual assets that brought the brand’s vision to life. I designed monthly email campaigns, creating visually engaging graphics that showcased the company’s event services, promotions, and updates. I also contributed to the brand’s package books, designing layouts that beautifully showcased event details, pricing, and creative concepts, ensuring a seamless and professional presentation. By utilizing the gorgeous photography from their brand, I maintained consistency in aesthetic while amplifying their elegant, sophisticated style across multiple channels. Working with a small business, I helped elevate the brand’s visual identity by designing key materials such as event promotions, giveaway graphics, and more.

At SMOAK Cosmetics, I led the creative direction and visual identity of the brand, overseeing all aspects of design, photography, and branding. I was responsible for capturing high-quality product photography and styling, as well as designing compelling email campaigns, website banners, and print advertisements. In addition to graphic design, I contributed to the brand's voice through copywriting for product descriptions, campaigns, and marketing materials. I worked closely with the founder to ensure a cohesive and elevated brand experience that resonated with the target audience.

At The Grace Alliance, I supported the organization’s mission of providing Christian-centered mental health resources by assisting with social media management, email campaigns, and newsletters. I designed graphics to promote educational guides, workbooks, and support services, helping to reach individuals, couples, and families on their mental health journeys. I also engaged directly with customers and followers, providing personalized support and fostering a sense of community.

At Brooks America Mortgage, I supported the underwriting team by managing client files, organizing documentation, and ensuring timely submission to underwriters. I worked closely with clients and internal teams to maintain smooth communication and foster positive relationships. My duties included assisting with file organization, processing loan documentation, and providing general office support, helping ensure an efficient and accurate loan process.