kris mickelson

adjunct instructor, marketing

About

Strategic integrated marketing, e-commerce and social media marketing communications leader who excels at launching consumer products, revitalizing mature brands and enhancing customer experiences. Trained in classic direct marketing methods, I leverage a keen understanding of segmentation, media channels and on-target messaging to achieve business growth goals. A life-long learner, I grasp new industries quickly and have the ability to translate complex concepts into content that compels customers to buy. I build highly productive cross-functional teams through one-to-one mentoring, creating training materials and facilitating workshops and brainstorming sessions. Specialties: strategy, planning, content development, staff management, budget management, vendor management and process improvement.

Country

united states

City

chicago

Industry

marketing and advertising

Skill

integrated marketing, digital marketing, marketing communications, creative direction, social media marketing, marketing, strategy, advertising, direct marketing, social media, marketing strategy, copywriting, management, content strategy, email marketing, leadership, strategic planning, editing

Experience

creative director, marketing

trusted media brands, inc.

1999-1 - 2004-1 · 5 yrs 1 mo

customer relationship marketing

cancer treatment centers of america

2015-1 - Present · 11 yrs 9 mos

vice president and creative marketing, u.s consumer marketing

trusted media brands, inc.

2004-1 - 2012-1 · 8 yrs 1 mo

Led strategic and creative development of marketing communications, generating $200 to $450 million in annual revenue. Scope of responsibility expanded from magazine and book marketing to include digital products and e-commerce sites, and from eight brands to 14 brands. Built department from two to 25 best-in-class marketers. Significant accomplishments include: Integrated Marketing Communications: Drove growth for more than 50 new consumer products, including Every Day with Rachael Ray magazine and Shop Taste of Home print catalog and e-commerce site. Each contributed more than $2 million in annual revenue. Partnership Marketing: Major contributor in acquiring $50 million additional sales revenue in a single year by developing creative strategy leading to partnerships with Sam’s Club and Humana Health Insurance. Social Media Marketing: Led creative direction for The Family Handyman Power Tool Sweepstakes, which increased online engagement 200%, and USO Facebook 4th of July Event, which raised $50,000 in a single weekend.

marketing and development manager

hospice alliance

2012-1 - 2015-1 · 3 yrs 1 mo

Managed all aspects of marketing and fund-raising for SE Wisconsin's largest, nonprofit palliative and hospice care provider. Scope of responsibility included: budget management, brand management, marketing and communications strategy, event planning, content strategy and execution, staff recruitment, training and mentoring. Significant accomplishments include: Brand Revitalization: Strengthened brand image while simultaneously reducing marketing costs by building library of original photos, launching social media sites and developing new, consistent design and messaging across all communications platforms. Program Development: Reached 20% more consumers and healthcare professionals than previous year by developing new educational programs, including video-based programs.