Krishna Patel

- Support digital marketing performance analysis by tracking monthly web metrics, contributing to 1.4M+ impressions, 48K clicks, and 222% traffic growth in 2025. - Manage and execute multi-channel marketing across digital, print, and events, including writing supply-chain blogs and developing quarterly newsletters - Assist in coordinating yearly trade show planning - Track marketing budgets and analyze web performance using Excel, Google My Business, and website metrics to optimize campaign results. - Led rebranding efforts for the launch of the company’s Latin America division, creating bilingual marketing materials and redesigning booth graphics and business one-pagers. - Built upon nearly two years as a Marketing Intern, gaining hands-on experience in campaign execution, content development, and digital marketing strategy.

- Supported year-long marketing campaigns and assisted in supply chain event planning. - Created print and digital materials to support campaigns, trade shows, and corporate presentations. - Designed branded collateral and one-pagers in Adobe Creative Suite and Canva, enhancing customer visibility and engagement. - Managed direct mail initiatives, sending quarterly newsletter updates to customers. - Analyzed web, PPC, and Google My Business performance, driving 18.7K+ site visits, 48K+ page views, 17K+ ad impressions, and 8.5K+ GMB views. - Tracked and updated marketing budgets and campaign performance metrics to support data-driven decision-making.

- Oversaw all Vice Presidents and Directors, leading weekly and biweekly meetings to coordinate organizational operations and strategy. - Co-led the rebranding of the organization from Dance Marathon at NC State to RaleighThon, developing a refreshed identity and communications strategy to strengthen campus recognition. - Collaborated with advisors from Duke Children’s Hospital and Children’s Miracle Network Hospitals through regular biweekly meetings to align efforts with our goals. - Contributed to raising over $150K during four years of involvement with Dance Marathon at NC State/RaleighThon.

- Directed all team members within the communications branch, overseeing the execution of year-long marketing campaigns. - Created digital and print event materials that contributed to fundraising over $33K for Duke Children's Hospital. - Increased visibility and engagement, with social media posts averaging 1,500 views each. - Developed and managed content calendar to drive engagement and awareness across platforms. - Designed graphics and fundraising materials, including bingo boards and donation meters, to support campaign efforts.

- Utilized social media platforms to promote Dance Marathon at NC State and increase campus-wide awareness. - Coordinated and executed strategic marketing campaigns that helped fundraise over $50K for Duke Children's Hospital. - Designed graphic elements, including flyers and digital assets, for year-long efforts. - Collaborated with the Vice President of Communications and Director of Digital Media to ensure consistent and effective messaging across all channels.

- Attended monthly committee meetings and assisted the Hospital Chair in planning and coordinating volunteer events. - Built meaningful connections with Miracle Kids from Duke Children’s Hospital, supporting the mission of Dance Marathon through engagement and advocacy.

- Drove social engagement, averaging 2.5K views per post across Agromeck’s digital platforms. - Oversaw marketing efforts for Agromeck Volume 121 and 123, collaborating with the business office and editors to increase yearbook sales. - Managed Agromeck’s presence at university events, optimizing the website and maintaining social media accounts using Canva and Adobe Creative Suite. - Organized marketing campaigns, created promotional content and merchandise, and led outreach initiatives to boost engagement and campus presence. - Tracked senior portraits and sales, coordinating with the editor-in-chief and business office to meet revenue goals. - Participated in staff meetings, retreats, and marketing sessions to align strategies and support publication success.

- Led the design staff, recruiting, training, and mentoring team members to strengthen creative output. - Oversaw the design production process, developing templates, color palettes, and style guides in collaboration with the editor-in-chief. - Conducted regular critiques and provided individualized feedback and training of Adobe InDesign to improve design quality. - Managed progress tracking for spreads and organized meetings to align design goals with publication deadlines. - Edited proofs and participated in design training sessions, work nights, and weekly meetings to ensure consistent, high-quality results.

- Led a ~30-member staff of writers and designers. - Oversaw all visual and editorial content, ensuring high standards of quality and consistency across Agromeck Volume 122. - Managed a $57K operating budget, oversaw staff payroll, and prepared detailed monthly board reports. - Organized weekly meetings, assigned tasks, and recruited and trained new staff to maintain productivity and morale. - Collaborated with section editors to establish deadlines, maintain production calendars, and liaise with the publishing company alongside the adviser. - Made final decisions on all creative and promotional materials while fostering a positive and professional work environment. - Achieved multiple accolades, including the Gold Crown Award from the Columbia Scholastic Press Association and two second-place awards from the North Carolina College Media Association.

- Oversaw marketing efforts for Agromeck Volume 121, collaborating with the business office and editors to increase yearbook sales. - Managed Agromeck’s presence at university events, optimizing the website and maintaining social media accounts using Canva and Adobe Creative Suite. - Organized marketing campaigns, created promotional content and merchandise, and led outreach initiatives to boost engagement and campus presence. - Tracked senior portraits and sales, coordinating with the editor-in-chief and business office to meet revenue goals. - Participated in staff meetings, retreats, and marketing sessions to align strategies and support publication success.

- Wrote articles covering campus life, global news, and student-focused issues, ensuring fair and accurate reporting. - Identified and interviewed relevant sources to gather credible information. - Met all story deadlines while adhering to AP Style guidelines. - Crafted engaging headlines and subheads for each story. - Collaborated with the copy editor to develop and refine story ideas. - Wrote informative and engaging photo captions. - Participated in weekly staff meetings.

- Utilized Adobe InDesign to create assigned layout spreads, including photos, captions, headlines, stories, and graphic elements, while following design rules and styles set by the editors. - Attended weekly staff meetings. - Completed spread assignments within print deadlines.

- Developed and implemented social media strategies for Nurse.com and the Wound Care Education Institute (WCEI) across platforms including TikTok, Instagram Reels, YouTube Shorts, and Pinterest. - Managed content creation, influencer partnerships, and campaign scheduling for both B2C healthcare brands. - Assisted with gathering monthly Meta Ads leads for WCEI. - Wrote and edited social copy for Instagram and Meta to align with brand voice and campaign goals. - Designed visual assets to support both organic and paid campaigns across healthcare initiatives.

- Assisted in developing and implementing marketing strategies across organic and paid social media for Nurse.com across Instagram Reels and TikTok. - Achieved 3,939 link clicks, a 3.6% CTR, and 1,083 giveaway entries from a promotional video. - Drove an additional 400+ link clicks and 23,000 boosted impressions by leveraging trending content. - Explored and vetted 200+ influencers for future campaign use, evaluating content quality, engagement metrics, and brand alignment. - Helped in managing and developing content ideas for the Nurse.com community page. - Supported content creation, scheduling, and influencer marketing campaigns. - Contributed to creative asset design and performance analysis to provide insights and recommendations.

- Build a stronger AWB community through external contacts by reaching out to on-campus organizations - Advocate and spread knowledge about the lack of education provided to girls and women in developing countries, specifically India and Pakistan - Actively engage with the AWB community through a strong presence on Instagram and TikTok - Create content through Canva to post 2-3 times a week