B Krishna Phanindra

Core Mission: Scaled supply chain efficiency and user retention through AI-driven automation and architectural modernization. Supply Chain & Logistics Optimization Spearheaded the "Route Intelligence Engine" MVP, launching dynamic clustering across 100+ routes to automate last-mile delivery logistics. Optimized unit economics, driving a 30% reduction in cost-per-order (₹1.00 to ₹0.70) and delivering ₹50L–₹70L in annual bottom-line savings. Boosted SLA adherence by 18% through predictive routing, ensuring higher delivery reliability across the full network. Growth & Retention Ecosystem Architected an AI-driven Lifecycle Platform, integrating churn segmentation and automated triggers to personalize the user journey. Drove a 20–35% increase in repeat usage and a 10–20% lift in overall retention by deploying targeted re-engagement cohorts. Streamlined onboarding UX, leveraging A/B testing and experimentation to reduce friction by 25%. Fulfillment & Infrastructure Modernized WMS & Fulfillment systems via cloud-native architecture, enabling a 3X warehouse scale-up with zero operational downtime. Enhanced inventory integrity, increasing storage capacity by 150% and achieving 98%+ inventory accuracy. Leadership: Managed 5–8 cross-functional squads (Eng, Design, Data) across the full product lifecycle, from discovery to GTM.

Product Manager — Grofers (Blinkit) | 2017–2021 Owned checkout, engagement, and platform reliability for a high-scale grocery marketplace (X MAU) Reduced order failure rate by 30% by identifying drop-offs across checkout lifecycle (payments, inventory sync, delivery slots) Cut production defects by 30%, improving platform stability and reducing customer complaints Increased CSAT from 3.5 to 4.2 and NPS by 10 points through checkout UX redesign and delivery reliability improvements Built rewards platform driving 25% increase in repeat purchases and higher user retention.

Owned logistics and fulfillment systems for a high-scale e-commerce network handling 100K+ daily shipments. Reduced fulfillment cycle time by 18% by optimizing warehouse processing workflows and shipment routing logic Improved delivery reliability by identifying and resolving bottlenecks across order processing and fulfillment systems Built data-driven monitoring systems to track shipment flow, SLA adherence, and operational performance Partnered with engineering and operations teams to improve last-mile efficiency and overall delivery experience

Associate Product Manager — Flipkart Owned WMS and order processing systems supporting large-scale fulfillment operations Improved warehouse throughput 20% by optimizing inbound/outbound workflows and order processing logic Increased processing efficiency 10% by identifying bottlenecks in warehouse operations using data-driven analysis Scaled fulfillment systems to support growing shipment volumes across multiple warehouses Collaborated cross-functionally to improve order flow, reduce delays, and enhance delivery performance

cycle-time reduction. • Conducted user research, journey mapping, and service blueprinting to inform operational and product improvements. • Supported product-adjacent functions enabling scale, cross-team alignment, and improved CX.

cycle-time reduction. • Conducted user research, journey mapping, and service blueprinting to inform operational and product improvements. • Supported product-adjacent functions enabling scale, cross-team alignment, and improved CX.

Bachelor's Degree