Krishma Sood

Entrepreneurial Marketing Manager & Commercial Leader obsessed with balancing delivering awesome business results and winning marketing mixes, with developing passionate teams to reach their potential. Skilled in brand strategy, global and local innovation, project management, new product development, P&L Management and leading cross-functional teams and agency partners to deliver award-winning and category defining marketing mixes. After over a decade of working on some of the most iconic brands across top FMCGs - Procter & Gamble (ANZ), Unilever (Singapore, London), together with completing my Masters Degree (MSc) in Social Business & Entrepreneurship from the London School of Economics – I relocated home to join The Arnott’s Group. Here, I’ve led game changing innovation including teeVee snacks x Krispy Kreme, Shapes Fully Loaded & Arnott’s Bluey Bikkis. And, lead the epic Shapes portfolio from negative CAGR to double digit growth through the creation of core growth initiatives (Xbox & NRL Partnership Campaigns). I’ve been responsible for driving our social impact agenda, recruiting new graduates, and leading a team of talented marketers! While there is so much more to come, my accomplishments thus far have culminated in me winning B&Ts 30 under 30 Award for Marketing (2022), The Marketing Academy Scholarship (2022), The Drum’s Global top 50 (2021) & Cannes Young Lions Winner (2024).