Krishauna King

Fundmates is a fintech platform that helps YouTube creators access non-equity funding to grow their channels and businesses. In this role, I was responsible for identifying and connecting creators with tailored funding opportunities to support their content, team, and overall channel growth. I managed my own outreach pipeline, primarily through email and social platforms, and served as the main point of contact between creators and the Fundmates team. During my time at Fundmates, I successfully brought in multiple creators who received funding and strengthened my strategies for personalized influencer outreach and relationship building.

Strategically identified, onboarded, and built relationships with content creators & influencers. Managed all aspects of influencer campaigns including outreach, developing contracts and campaign tracking. Analyzed and assessed the performance of digital marketing ad campaigns to make strategic decisions & improvements. Collaborated with over 800 influencers ranging from micro-mega influencers.

During my contract as an Influencer Marketing Coordinator at Namaste Laboratories, a world leader in multicultural hair care, I was responsible for creating and building the company's influencer database for the US and North America. In this position, I played a key role in identifying macro, mid, and micro tier influencers in the hair care, fashion, fitness, beauty, entertainment, and music industries.

Produced high-quality and engaging social media content, playing a pivotal role in the successful launch of a new collection while ensuring a consistent brand image across various platforms. I fostered collaborative efforts with cross-functional teams, aligning brand messaging and creative assets to enhance overall brand visibility. Additionally, I implemented innovative content strategies, leveraging market trends and consumer insights, resulting in a notable increase in social media engagement and brand visibility within the target market.