Kris McCoy
Vice President & General Manager @ MOI
About
A sales-driven, people-centric leader who thrives at the intersection of strategy, execution, and client experience. As Vice President and General Manager of MOI, I provide oversight and facilitate the full spectrum of our business: sales, design, operations, project management, and client service—ensuring our team delivers exceptional, end-to-end interior solutions that transform how people work, learn, heal and collaborate.My career has been rooted in building high-performing cross-functional teams, elevating operational excellence, and driving sustainable revenue growth and profitability. I bring a strategic, future-focused lens to market leadership, aligning local operations with MOI’s broader organizational vision to expand market presence, deepen client trust, and consistently deliver results that matter.What fuels me most is creating environments where people and partnerships can truly thrive. I’m committed to delivering tailored, innovative solutions that meet the unique needs of each client—while cultivating the long-term relationships that make that work meaningful. Whether optimizing performance, reimagining processes, or unlocking new growth opportunities, I lead with curiosity, accountability, and a genuine desire to make a lasting impact.Always looking ahead. Always building stronger teams. Always focused on providing excellence—one employee, one client, one project, and one partnership at a time.
United States
Greater Roanoke Area
Architecture & Planning
Interior Design, Interior Architecture, Commercial Interior Design, Interior Fit-out, Interior Design Project Management, Architectural Interiors, Custom Interiors, Furnishings, Remodeling, Home Improvement, Remodel, Landscape Design, Landscaping, Competitive Analysis, Landscape Maintenance, Exterior Trim, Exterior Finishes, Exterior, Exterior Restoration, Exterior Design
Experience

Vice President & General Manager
Roanoke, VA
Serve as a Vice President and General Manager for MOI in Roanoke: - Driving strategic growth, operational excellence, and client satisfaction. - Lead a high-performing team dedicated to delivering exceptional service and innovative solutions in the Interior solutions industry. - Develop and execute divisional strategies aligned with MOI's overall goals and objectives. - Drive revenue growth, market expansion, and profitability. - Oversee day-to-day operations, including sales, project management, installation, and customer service. Ensure operational efficiency and excellence across all functions. - Foster and maintain strong client relationships. Act as a key point of contact for major clients and strategic partners, ensuring high levels of client satisfaction and retention. - Build and develop a high-performing team. Provide leadership, coaching, and mentorship to department heads and staff. - Promote a culture of collaboration, innovation, and continuous improvement. - Manage divisional budgeting, forecasting, P&L responsibility and overall financial profitability and performance. - Monitor key financial metrics and KPIs to drive profitability and cost-effectiveness. - Identify new business opportunities and industry trends. - Lead initiatives to expand market share and capitalize on emerging opportunities. - Ensure compliance with regulatory requirements and company policies. Implement risk management strategies to mitigate potential business risks. - Cross-Functional Leadership with an ability to lead multiple departments including Sales, Design and Operations.

Business Development Specialist
Harrisonburg, VA
• Served as an outside sales representative focused on business development and customer retention. • Generated over $1M in new revenue, significantly enhancing company profitability. • Developed strong relationships with clients to ensure long-term loyalty and satisfaction. • Contributed to ABC Supply Co. Inc.'s growth in Harrisonburg, Virginia, through strategic sales initiatives.

Branch Manager
Newport News, VA
• Managed sales and operations for the Newport News and surrounding Tidewater area. • Increased profitability by over $1M in the first full year of management. • Focused on continuous revenue and profit growth year-over-year. • Developed strong leadership skills while overseeing a diverse cross-functional team at ABC Supply Co. Inc.

Branch Manager
Elizabeth City, North Carolina, United States
• Managed and led all sales and operations for ABC Supply Co. Inc. • Achieved a remarkable business growth of over 26% in the first year. • Increased overall revenue by more than $4 million while enhancing profitability. • Developed strong leadership and strategic planning skills in a dynamic ever changing environment.

Sales Representative
Roanoke, VA
• Developed and nurtured new customer relationships in the Roanoke Valley and surrounding areas. • Focused on customer retention strategies to enhance client satisfaction and loyalty. • Engaged in business development initiatives to expand market presence for ABC Supply Co. Inc.
Kris McCoy's Contact Information
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