krasimira koleva

digital marketing manager

About

Digital Marketing Expert at Top Forma

Country

bulgaria

City

bulgaria

Industry

marketing and advertising

Skill

market research, teamwork, research, microsoft office, social networking, data processing, social media, online research, data analysis, marketing research, online marketing, google analytics, social media marketing, email marketing, google adwords, survey research, a/b testing, multivariate testing, conversion optimization, landing page optimization, facebook marketing, marketing strategy, competitive intelligence, customer analysis, reporting and analysis, digital marketing, customer service, english, sales

Experience

digital marketing specialist

advanced nutrients ltd.

2013-10 - 2016-1 · 2 yrs 4 mos

* Develop and maintain social media accounts (Facebook, Twitter, Google+, YouTube) * Devising strategies to drive online traffic to the company website * Tracking conversion rates and making improvements to the website * Developing and managing digital marketing campaigns * Manage Google Analytics and Google AdWords programs, Facebook Ads * Applied for Google AdGrants program for nonprofits and got $10,000/month in free advertising * Conducting market research, using customer questionnaires * Monitoring competitor activity * Email marketing campaigns * Develop and optimize landing pages using A/B and Multivariate testing methodologies to * improve conversion rate * Analyse and report marketing performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Provide recommendations for improvements * Research and advise of the latest trends in online search marketing

assistant global coding administration and quality control

gfk

2013-7 - 2013-10 · 4 mos

* Solving Helpdesk requests * Ensure cases are solved and closed efficiently * Quality check of the database * Training of New Employees * Product group trainings * Maintenance * Direct contact with Product Managers

data processing assistant

gfk

2012-5 - 2013-7 · 1 yr 3 mos

* creating specification sheets for new items * Internet research * processing sales information

digital marketing manager

top forma

2016-3 - Present · 10 yrs 7 mos

Top Forma is the first website in Bulgaria for personal diets and nutritional advice. Our mission is to help people live healthier no matter where they are. Everyone can order his personal diet plan online. Our nutritional specialist Ipokratis Papadimitrakos takes care of each personal request.

Education

international business school botevgrad

business administration

2012-1 - 2014-1 · 2 yrs 1 mo

Masters in Business Administration develop entrepreneurial skills, skills in the implementation of contemporary technologies in management; in solving problems arising from the environmental impact and in creating favorable social and psychological climate in the organizations.

university of economics - varna

tourism

2008-1 - 2012-1 · 4 yrs 1 mo

Students in this subject are given fundamental and specialized knowledge at macro and microlevel about domestic and international tourism. Graduates are able to hold key positions in the management of enterprises, professional formations, non-governmental as well as governmental institutions in the sphere of tourism, hospitality, catering, trade, transport, communications, study and research centres, etc.