Kraig Fernandes

- Led user discovery and product strategy validation for a hyper-local marketplace platform, conducting 50+ user interviews to synthesize qualitative insights that shaped MVP definition, feature prioritization, and a pivoted community-led business model addressing rural small business discovery gaps. - Designed and implemented growth acceleration initiatives by analyzing operational and monetization levers, successfully onboarding 10+ businesses through data-driven loyalty program design and targeted retention strategies for niche user segments. - Applied Design Thinking frameworks to translate customer friction points into innovative product solutions, including proprietary "social-fit signals" feature that improved user retention for niche communities on a two-sided hyper-local discovery platform. Design Thinking & Innovation Consulting Project EGRMGMT 576

Dashboard Development and Enhancement - Developed and optimised a portfolio management tool, leveraging ReactJS, Node.js, Spring Framework, and PL/SQL to improve Portfolio Managers’ decision-making and efficiency. - Defined and prioritized features for dashboard enhancements, integrating stand-alone application capabilities to improve usability and overall functionality. - Gathered stakeholder feedback to refine dashboard workflows and align product improvements with end-user needs. Trading Platform API Integration - Part of the development team responsible for developing and integrating new management software for a US-based investment management client. - Developed and maintained APIs, designed and implemented new API features for client applications, and integrated them with internal applications. - Created PRDs and ensured high-quality releases by implementing Agile SDLC best practices, including backlog prioritisation, performance testing, unit testing, and continuous deployment through CI/CD pipelines. - Collaborated with cross-functional teams (engineering, QA, and business stakeholders) to define API requirements, ensure seamless integration with internal tools, and optimise system interoperability. Trading Platform Integration and Release Management - Part of the Integrations Management team, delivering multiple high-priority patches and developing AutoSys jobs to integrate with the new trading portal. - Owned release planning for system deployments, aligning technical implementations with business objectives.

Advised the executive council on event planning, strategy formulation, and operational execution to align with Rotaract’s mission and long-term goals for the year 22-23.

- Led a diverse cross-functional team as President of the Rotaract Club of Fr. CRCE (2020-2021), driving community service initiatives and high-impact charity events. - Ideated, planned, and executed a virtual fundraising marathon during the pandemic, leveraging digital channels to drive participation and successfully secure significant funds for underprivileged communities. - Optimized financial strategies for events, ensuring efficient resource allocation and maximizing return on investment (ROI). Strengthened leadership capabilities through strategic decision-making, delegation, and cross-team collaboration.

- Led outreach and partnerships, fostering collaboration with local organizations and sponsors to scale community impact. - Developed and executed marketing strategies, leveraging social media and in-person advocacy to increase engagement and event participation. - Drove user engagement initiatives, successfully growing event participation and mobilizing support for community welfare programs, including the CORP Foundation.

- Leveraged Python, SQL, and BI tools to extract, clean, and analyze data from primary and secondary sources, enabling data-driven decision-making. - Developed automated data extraction pipelines, streamlining reporting processes and improving analytical efficiency. - Utilized Advanced Excel, SQL, and visualization tools to create actionable reports that influenced product strategy and roadmap decisions. - Conducted in-depth product analysis using data modeling techniques to identify pain points and optimize product performance.

- Led event planning and execution, coordinating logistics, marketing, and stakeholder engagement to maximize participation and impact. - Conducted market research and competitor analysis, providing strategic recommendations to optimize campaigns and improve outreach effectiveness.

3rd Rank in the Department of Electronics Engineering