Kari Caesar

Impact! We all want to make an impact and contribute in a way that makes our world a better place. This is at the core of why I constantly seek opportunities to help build brands and businesses with a purpose that help transform the lives of the people in the communities in which they serve. LEADERSHIP I am a strategic and results-oriented marketing professional with a proven track record of building brands, executing business strategy, and generating global innovation pipelines. My ability to inspire teams and to continuously seek improvement sets me apart. I am an excellent problem solver and a natural collaborator who fosters open communication in diverse teams across all levels of the organization. As a passionate and transparent leader, I motivate, encourage, and inspire high performing teams to push beyond expectations, challenge strategic approaches, and reevaluate practices considering future market conditions and opportunities. KEY HIGHLIGHTS: ✔ STRATEGIC LEADERSHIP: Led and managed brands, cross functional teams, and agency partners across various volume driving & strategic programs, including opportunity evaluation, organizational readiness assessment, product portfolio expansion & new product development. Launched new platforms to drive incremental revenue, revitalized product packing and communications, and led teams through business transitions to ensure multi-year product pipeline sufficiency and to increase productivity. ✔ MARKETING: Led US commercialization of Bulldog Skincare for Men driving 522% growth within 2 years. Developed US digital strategy to drive improvements in consumer online experience across digital advertising, social media, and e-commerce. Vidcon 2019 Industry Track Presenter and Panelist for The Partnership Playbook: How to Partner with Creators Authentically. ✔ GLOBAL INNOVATION: Led innovation for Hawaiian Tropic sun care across N. America, LatAm, EU and Asia. Built brand’s global equity pillars, including advertising visuals & packaging identity. Identified knowledge gaps on brand perceptions and category usage behavior to guide NPD decision making to advance 13 new items to market. FUNCTIONAL EXPERTISE: Global Marketing, Strategic Planning, Innovation & Product Roadmap Development, FDA Claims Development, P&L Management, Sales Enablement, Business Development, Communications, Licensing/Partnerships, Social Media Marketing, Channel & Product Marketing, Direct-To-Consumer Marketing, Consumer Promotion, Leveraging Marketing Research, Business Analytics, and Advertising Agency/Vendor Management.