Kouhei Kawamura

Japan Growth Lead @ Miracle

About

I build and lead Japan/APAC growth for Web3, DeFi, and trading products through KOL strategy, community activation, partnerships, localized campaigns, and trader acquisition.I have worked across Japan/APAC growth, community building, KOL strategy, business development, and go-to-market execution for crypto projects including Miracle, Mycel, Umi Labs, Sei Labs, dYdX Foundation, Comdex, and Persistence Labs.Most recently, as Japan Growth Lead at Miracle, I drove Japan-side growth and helped generate over $700M in trading volume within around four months through localized campaigns, community activation, KOL relationships, and user acquisition.My strength is bridging global Web3 teams with the Japanese and APAC markets — translating not only language, but also user behavior, trader psychology, community culture, and local growth strategy.Open to Japan/APAC Growth, Country Lead, Community Lead, BD, Partnerships, and Web3 GTM opportunities.

Country

City

Japan

Industry

Information Technology & Services

Skill

Japan Market Entry, Customer Acquisition, Strategic Partnerships, Business Development, Go-to-Market Strategy, Community Building, KOL Marketing, Web3 Growth Strategy, Marketing Strategy, Community Development, Growth Strategies, Digital Marketing, デジタルストラテジー, ソーシャルメディアマーケティング, マーケティング戦略, デジタルマーケティング, マーケティング, コミュニティエンゲージメント, コミュニティオーガナイジング, コミュニティビルディング

Experience

Japan Growth Lead

Miracle

2026-1 - Present · 9 mos

Generated over $700M in Japan-side trading volume within around four months. Led Japan growth strategy across KOLs, community, campaigns, referrals, and user acquisition. Built relationships with Japanese crypto KOLs, traders, and trading communities. Managed Japanese community communication across X, Telegram, and other channels. Collected user feedback, bug reports, and market insights to improve product localization

Co Founder / Chief Marketing Officer

Mycel

2024-7 - 2026-1 · 1 yr 7 mos

アラブ首長国連邦

Co-founded a crypto startup and led a $1.5M fundraising round. Owned marketing, narrative, community, partnerships, and go-to-market strategy. Built relationships with investors, KOLs, communities, and ecosystem partners. Led product positioning and market education for a complex crypto product. Worked cross-functionally across product, business development, and market strategy.

Head of Marketing

Umi Labs

2024-1 - 2024-6 · 6 mos

Oversaw end-to-end marketing operations, partnership development, and KOL relations.

Japan Community Lead

Sei Labs

2022-12 - 2023-12 · 1 yr 1 mo

日本

• Spearheaded the Japan market expansion, overseeing the successful launch of Sei Japan • Architected a robust Ambassador Program, managing a diverse community of 800+ contributors to drive ecosystem growth