Kory Powell

Photographer and designer based in Chicago, specializing in storytelling and communicating through photography, video, and design. Photo assistant services are available upon request.

- Build content that connects to clients’ strategic objectives or current hiring needs - Build editorial calendars that promote the content and any other messages the client deems important. - Execute and maintain social media programs to stimulate traffic and brand awareness, utilizing Facebook, Twitter, LinkedIn, YouTube and other social media platforms - Ensure proper alignment with existing brand standard - Keep abreast of latest developments in social media best practices, trends, and tools, and recommend new strategies with meaningful measurements

Victor Technology is a manufacturer of standing desks, calculators, and office supplies. As the Marketing Associate, I was responsible for using data-driven insights to suggest, create and implement creative marketing campaigns. I helped the marketing team achieve goals using traditional and digital advertising strategies. - Managed B2B relationships with Staples, Staples Canada, WB Mason, Quill, and Wayfair - Measured ROI using Google, Facebook, Constant Contact, and Twitter analytics - Designed and launched email campaigns using Constant Contact - Remarketed email campaigns using data from initial email campaigns - Lead entire website redesign - Managed two websites using a custom CMS and Joomla - Managed client relations using the Salesforce CRM

-Create and execute an integrated marketing strategy inclusive of advertising, cross-selling, social media, and public relations -Manage customer communication experience from signing to the end of a contract and beyond -Procure and create marketing materials -Research and report on external opportunities -Manage marketing-related vendor relationships -Analyze and report on success of marketing efforts -Assist with budget preparation for marketing department -Ensure timely delivery of marketing materials for approval from supervisors -Communicate and implement internal marketing procedures -Develop guidelines and procedures within marketing

-Highlight benefits of Infinite Chicago to suit prospective resident's needs. -Understand each prospective resident's situation, and create best outcome for them through Infinite Chicago. -Manage phone and email inquiries regarding Infinite Chicago. -Maintain contact with prospective resident's via email, phone, and text messaging. -Work directly with marketing team to create innovative branding initiatives to draw in prospective residents

-Manage and execute multiple digital marketing and communications tactical plans -Write copy, review and proofread marketing materials for content accuracy and tone while also focusing on identified project objectives, positioning and branding -Write for, contribute to, manage, and grow Facebook, Twitter, Instagram, and other social media presences -Develop social media guidelines and best practice documents -Work with Marketing Director to manage content calendars for all CA Student Living websites -Work closely with Leasing Managers, Regional Managers and Marketing Director to develop and implement social media strategies -Monitor social media groups, trends, tools and applications, and recommend actions -Work with cross-functional teams to gain an understanding of CA properties; effectively communicate plan details to meet marketing objectives -Work closely with Marketing Director to develop workflows for new Digital Marketing Intern position

- Converted callers into paying customers - Solved problems and answered questions through telephone conversations - Logged every call and all customer information into SalesForce CRM - Maintained HIPAA compliance - Directed calls to necessary departments

-Quickly assisted customers find products throughout store -Quickly and efficiently managed the cash register -Replenished shelves -Unloaded truck prior to store opening -Persuaded customers to purchase add-ons to their existing purchase

•Managed the company's Twitter, Facebook, and WordPress •Scheduled times for tweets and blog posts •Generated ideas for creative communication strategies

-Quickly and efficiently managed cash register -Coordinated delivery drivers and destinations -Took orders by phone and in-person -Served food to customers