Alexander Sergeevich

Responsibilities: • Formation and defense of marketing budget, control of its execution • Development of creative concepts, media strategy, and tactical planning for advertising campaigns in online and offline channels • Launch and analysis of advertising campaigns' effectiveness, their cost impact on brand metrics and business indicators • Conducting marketing research, analysis of economic and consumer behavior of clients and competitors • Development of internal regulations for media tenders, approval of instructions and control of their implementation • Oversight of website creation projects, CRM system and call center implementation • Team management: hiring, adaptation, and coordination of staff and consultants • Building interaction with clients and business units Results: The clinic was created as one of the largest veterinary care centers in Europe. Huge investments and project launch from scratch ("bare walls" to "largest operating clinic") was completed in 1.5 years. Revenue growth of 51 times over 4 years: from 11 million rubles (August 2019) to 564 million rubles (2023). Personally accomplished key strategic and tactical tasks: • Formed economic and information security (IT) policy, business protection from regulatory claims • Detailed description of marketing team functionality, developed regulations for strategic sessions and near-real-time competitive analysis • Implemented standards for sales and staff (doctors) on sales funnel (all indicators tracked in CRM) • Created website from scratch and implemented CRM system and call center Achievements: Successful clinic launch, entry into top 2 veterinary centers in Moscow, leading positions in the CIS market. Conducted research with more than 50 focus groups of potential clients (Moscow, Moscow region, St. Petersburg, million-plus cities), in-depth interviews with practicing doctors and market leaders allowed to accurately determine the Center's development vectors at the start.

Crisis Management Contract Key Responsibilities and Achievements: • Analysis of current situation/Identification of "weak points" • Setting business goals/determining stages and ways to achieve business goals • Achievement of planned Revenue and OIBDA indicators • Setting up internal processes (interdepartmental interaction, Docflow, developers) • Setting up effective communication with contractors and partners • Team retention, qualification improvement and retraining • Traffic optimization/development of approaches to planning and running client advertising campaigns

promoted from the position of Commercial Director. - Operational and strategic management of the company sales; - Market analysis, analysis of indicators, sales dynamics, development perspectives; - Design of complex solutions to develop client-companies based on ad hoc (individual) research. The key areas of investigation are Big Data Research based on open data, classic research, analysis and preparation of analytical materials for further audit of marketing activities including: ☆ Company development strategies; ☆ Rebranding: new Logo, corporate identity, brand-book, adjustment of all media and POSM; ☆ Overall brand audit, SWOT analysis; ☆ Improvement of brand metrics: recommendations based on trends, models, seasonal product groups development, selection of goods, introduction of additional assortment within key and related products, product mark-up control; ☆ Monitoring of Competitive position and Recognition, Forecasting, New brand launch process monitoring, Target groups dynamics analysis. ☆ Creative: design, packaging, POSM, staff uniform, the concept of new seasons, stocks, mailings, triggers; ☆ SERM - brand reputation, PR, copyright, the work with "anger" and the identification of "detonation indices"; ☆ BIG Data Research; ☆ Data mining; ☆ Neuromarketing. Such companies as Accenture, Barclays, BORK, Coca-Cola, Credit Suisse, Danone, DeltaCredit, Deutsche Bank, Electrolux MVPO NSPK (MIR map) and others (the list is available at http://www.m-p.ru/expertise/list/ ) are the clients of Novacom group Major achievements: NDA (a non-disclosure document was signed)

Raised site traffic to 13 million unique visitors per a month Sales : - NDA (signed non-disclosure document) Managed five employees (two in direct subordination). -Development / Control of key market indicators of NTV.Ru (market, competitiveness, target audiences, product portfolio, brand (s); - Tactical and strategic planning NTV.Ru project development; -Analysis of the implemented market strategy of the project; development of working monetization scheme; -Development and implementation of a uniform methodology for all marketing functions; Development and implementation of segmentation, market valuation and forecasting principles; -Development and management of the market model (s) for mid- and long-term planning (> 1 year); -Management of operational marketing activities - design of action plan for achieving media target indicators (subscription and rights) and promotion products; -Direct management of the digital product portfolio of the broadcasting company; - Management of marketing functions of all structural divisions of the TV company - development and monitoring of indicators through the corporate marketing dashboard; -Data mining, incl. using artificial intelligence; -Support of the corporate strategy of the Project Office function by markets, customer segments, product plan assessment; -Promotion of novelties: digital and media products; - Product life cycle management; -Development and implementation of marketing activities, actions, product PR, Offline promotion and advertising; -Organization and running tenders for the development of mobile applications of the Broadcasting Company. -Budget control; -Digital marketing; -Interaction with partners on promotion (marketing, research agencies, distributors and other partners); -Hiring, management, adaptation and development of employees.

received a promotion ( after 9 months) Raised site traffic to 13 million unique visitors per a month Sales : - NDA (signed non-disclosure document) Managing thirty employees (nine in direct subordination). - Management, control, development of sales and marketing activities of Gazeta.Ru project; - Achievement of all planned financial indicators of the project budget (P & L management); - Development and implementation of marketing strategies of Gazeta.Ru across all communication channels; - Development of sales targets in accordance with the general business strategy of the holding company SUP Fabrik; - Definition of short-term and long-term goals in sales plans (revenue, profit rates for products, projects and sellers); - Negotiations, successful maintenance of existing and signing off new contracts; - Personal support of long-term relationships with clients, growth of customers satisfaction level and improvement of client service - Compilation and approval of marketing budget, responsibility for its execution; - Evaluation of the effectiveness of advertising campaigns results; -Organization and holding tenders for creative materials, media strategy, SMM strategy, design and programming of resource pages; - Full control and management of SMM activity; - Coordination and control of creative assets production Gazeta.Ru for media campaigns (ATL / BTL) including compliance with the legislation in force. - Management of participation in offline events (concerts, exhibitions, conferences) in Moscow, St. Petersburg and other regions of the Russian Federation; - Development, launch and promotion of mobile applications Gazeta.Ru on all mobile platforms (iOS, Android, Bada) - Direct and meaningful participation in editorial activities and resource development.

Main achievements : - NDA (signed non-disclosure document) - Development of strategic direction for resource advertising sales, planning and organization of the implementation structure, - Daily monitoring of sales department operations, fulfillment of inventory delivery volumes (optimization and forecasting of advertising inventory scheduling, absence of overbooking); - Daily control of advertising sales in resource mobile traffic (http://m.gazeta.ru/); - Manage and update Adfox and Adriver tools - Timely widening of resource advertising inventory opportunities; - Inventory availability and profit forecast - Work in close contact with the sales managers of Media Vendors (IMHO VI, + Sol, Tandem) to optimize the quarterly profitability of the cooperation and ensure the best practices in the future; - Management of internal promotional campaigns among SUP Fabrik partners; - Doc flow and accounts receivable control.

Management of 10 employees (7 in direct submission). Client service: - Creation of basic ideas and concepts for advertising campaigns and non-standard strategies; - Monitoring and analysis of competitors' activity; - Administration and organization of events; - Design and implementation of ATL campaigns (television, press, outdoor advertising, digital); - Management of the full cycle of special projects realization: work with clients, creative agencies, sales houses, TV channels; - Control of docflow across three parties (Client / Agency / Supplier), including contracts, invoices, etc .; - Recruitment, motivation and training of employees; - Responsibility for activation of advertising budgets at federal scale; - Reporting and analysis of campaign results; - Market monitoring, including foreign advertising trends in special projects segment.

Management of the department of regional TV media buying, events (concerts, exhibitions, festivals), Product placement in movies, music videos and TV shows, as well as non-standard campaigns on the Internet (Optimized the process of media buying in the company, especially between planning and buying departments)

Purchasing, reporting and planning for regional TV for key Clients brands:"Eldorado" (200 cities in Russia), Svyaznoy, Tele2, Renault, Mazda.

Planning, implementation and evaluation of integrated advertising and information campaigns in support of federal and local brands using TV, outdoor, media in Russian regions.