Korie Miranda
Senior Account Executive and Marketing Manager @ Hunter Boots Ltd
About
I'm an accomplished and creative manager of global iconic brands, with over 15 years of partnerships and collaborations experience, in both international and domestic markets. ★ Proven and driven cross-functional leader establishing numerous cross-brand alliances, decisively identifying influencers, and effectively managing sales, marketing, and production teams. ★ Entrepreneurial and strategic leader with a plethora of multi-faceted marketing campaigns, responsible for developing, driving, and overseeing several key franchise initiatives. ★ Skilled negotiator within all levels of the organization, including global stakeholders, executive management team, and top clients. ★ Self-motivated, results-oriented team player, exceeding expectations by identifying key product drivers, guiding brand stories, featuring limited edition products, driving sell-through, while maintaining brand authenticity. Technical Skills: ➤ Microsoft Office Suite: Word, Excel, Outlook, PowerPoint, Adobe ➤ Retailer Systems: Nuorder, Joor, Numerator, Constant Contact, Retail Pro ✉ kmiranda@gmail.com
United States
New York
Wholesale
Apparel, Entrepreneurship, Fashion, Marketing, Marketing Strategy, Merchandising, New Business Development, Sales, Sales Management, Management, E-commerce, Social Media, Luxury Goods, Advertising, Product Development, Public Relations, Account Management, Customer Relationship Management (CRM), Project Management, Business-to-Business (B2B)
Experience

Senior Account Executive and Marketing Manager
New York, NY
➤ Managing top 5 retail generating accounts in North America, $30M in sales. ➤ Achieving 65% growth in wholesale business during 2021, despite pandemic-related challenges. ➤ Advising multimillion-dollar product assortments for buying team and aligning marketing initiative to ensure sell through. ➤ Intermediary between internal PR team and client’s marketing team to execute digital and social media strategies. ➤ Creating unique product designs to pioneer exciting collaborations and drive brand awareness. ➤ Mediating communication between production and design teams to promptly execute specially made product. ➤ Analyzing retail sales performance in depth and reporting directly to CEO and EVP. ➤ Leading team to drive brand strategy, tactical new client growth and category/gender expansion. ➤ Coaching junior staff on successful business tactics in sales, planning, logistics, merchandising, production, marketing, and PR. Key Accomplishments: ★ Successfully founded the Hunter Protect Zappos Re-Boot recycling and sustainability program. ★ Discovered Harlem Grown longstanding non-profit partnership during covid challenges. ★ Nominated Q4 Vendor of the Quarter 2018 at Zappos with 12% YOY increases. ★ Zappos x Hunter college campus collaboration and marketing tour. ★ Amazon MFBA initiative to contribute growth in new channel.

Senior Account Executive & Business Development
New York, NY
➤ Drove multi-label showroom sales, managing over $10M in wholesale sales for brands in the international market. ➤ Cultivated relationships with prestigious store buyers to target new opportunities and expand current business. ➤ Successfully introduced new brands by exhibiting creative action plans, supporting data, and delivering presentations. ➤ Executed seasonal financial targets by evaluating sales data and identifying growth and potential opportunities. ➤ Consistently analyzed and forecasted business implementing plans to achieve profitability and build market share. ➤ Enhanced connections with marketing teams to elevate brand promotion and build strong messaging for B2B clients. ➤ Leveraged strong written communications skills to draft press releases, messaging documents and bylines. ➤ International and domestic travel to scout new designers and develop the company designer roster. ➤ Reviewed and edited products within a collection to magnify desirability and ensure success in a launch.

Account Executive
New York, NY
➤ Achieved multi-brand growth by expanding new account base with strategic outreach program. ➤ Travelled domestically to lead in-store product knowledge seminars and execute marketing and promotional events. ➤ Analyzed retail selling data to identify opportunities and build on new business. ➤ Reported style selling detail to highlight top retailing product and pinpoint challenging silhouettes. ➤ Created new concepts of product design with designer for accounts to differentiate brand and create SMU. ➤ Organized and managed wholesale market appointments each season for multiple brands.
Korie Miranda's Contact Information
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