Koree Case

* Strategically direct B2B, Retail and Home Service accounts by leading annual planning, overseeing tactical plans, ad creation, delivery and analysis to surpass KPIs in support of client business objectives * Execute projects across integrated teams including: creative, media, data science, CRM, and SEO * Identify organic growth opportunities within active retainer-based accounts and support sales process to close new business opportunities

* Led commercial production efforts for television spot and social-first episodic series * Executed creative and media fulfillment for $30MM ESPN College GameDay brand sponsorship * Managed project timelines and deliverables across internal teams including: creative, biddable media, linear investment, website, data analytics and SEO

* Assisted vendor teams with day-of coordination tasks including: venue set-up, event and décor design, guest logistics, food service, etc. * Managed day-of wedding logistics for events with 100–300+ guests, ensuring seamless timeline execution from ceremony through reception * Served as primary on-site liaison between couples and 10–15+ vendors including catering, photography, DJ, florist, and venue staff * Maintained calm, solution-oriented leadership during high-pressure moments to ensure uninterrupted event flow

* Strategically direct client accounts by leading annual planning, monitoring media plans, ad production, fulfillment and reporting to ensure client KPIs are met and exceeded * Lead the development of a three year master strategic marketing plan for a DMO client Identify organic opportunities & actively propose incremental work in support of client goals * Serve as primary day-to-day contact on multiple client accounts * Coordinate onboarding and continued training for Account Coordinator(s) under my supervision

* Oversaw daily client and vendor communication, demonstrating the ability to facilitate multiple deliverables while supporting client and agency growth * Managed efforts with all internal agency departments, including media, creative, production, web development, social, eCRM, scheduling, project management and accounting * Served as the direct supervisor to an Account Coordinator

* Managed and provided strategic oversight to nine client accounts representing $1.6 million in company revenue * Increased existing client account revenue through program expansion * Led client communication efforts including: presentations, emails, calls, & in-person visits * Ensured accurate completion of projects from 3-6 internal team members per account

* Managed and provided strategic oversight to twelve client accounts representing $650,000 in company revenue * Provided clear, consistent communication between clients and internal product teams * Coordinated multiple programs including: SEO, content, listings, paid media, and web development to ensure client satisfaction and client retention *Monitored short-term and long-term campaign optimizations

* Collaborated with individual and corporate clients to coordinate venue and event details * Executed day-of coordination of events ranging from 50 to 900 guests * Planned and executed a one-year social media marketing plan for the special events division * Analyzed reports from survey, inquiry, and financial data to achieve sales metrics

* Collaborated with the Director of Events and Dean’s Suite staff to plan and execute School of Business events * Managed space reservation inquiries and facility booking software, 25Live, for rooms in the School of Business * Created working schedules and detailed event itineraries for 10-15 staff volunteers per event

* Assisted in-house and external vendors and clients with event organization and set-up * Oversaw the day-of coordination of events ranging from 50 to 900 guests * Developed social content and an email campaign reaching approximately 10,000 individuals