Korapak Boonyamalik

1. Driving performance by establishing and monitoring key performance indicators (KPIs) and managing staff development. 2. Formulating and executing strategic initiatives that resulted in a 15% increase in sales revenue and successful expansion into the new rail industry market segment. 3. Leading the end-to-end recruitment and onboarding process for new talent across various departments and business units. 4. Ensuring the consistent delivery of high-quality products/services, maintaining exceptional client satisfaction across all organizational units. 5. Collaborating with department heads and senior management to develop and implement robust client retention strategies. 6. Pioneering the development of innovative solutions that proactively address evolving client needs and market demands. 7. Optimizing internal operational processes to enhance overall efficiency and productivity. 8. Overseeing the successful execution of large-scale projects, utilizing performance analytics to inform strategic decision-making and continuous improvement. 9. Managing departmental or business unit budgets, meticulously monitoring financial health to ensure fiscal responsibility and sustainability.

1. Financial Performance 1.1 Oversee accurate tracking and monitoring of National Net Sales, Direct and Indirect Manpower Operating Expenses, Capital Expenditure, and overdue controls. 1.2 Guide Divisional Managers in establishing and actively managing meaningful budgets aligned with company objectives. 1.3 Ensure timely and accurate financial reporting, including potential business changes, to the Executive Vice President on an ongoing basis. 2. Human Resource Development 2.1 Manage productive and non-productive personnel levels to align with budget and sales forecasts. 2.2 Ensure strict adherence to all Human Resource Policies and Procedures, encompassing performance management, disciplinary actions, promotions, and training. 2.3 Establish clearly defined objectives for all direct reports, based on their job descriptions. 2.4 Mandate at least bi-annual performance reviews for all Divisional Managers. 3. Distributor Fundamentals 3.1 Ensure comprehensive support from all Divisional Managers for approved Distributor and Principal programs. 3.2 Maintain strict adherence to corporate operational guidelines. 3.3 Foster a safe, clean, and healthy working environment for all employees. 3.4 Drive complete synergy across all departments and divisions. 3.5 Ensure all divisions actively promote the SMM Vision, Mission, and Values Statement. 3.6 Conduct random field evaluation visits to ensure operational excellence. 4. Capacity Planning 4.1 Develop and oversee future growth plans for each division, including operational capacity and manpower requirements. 4.2 Collaborate with other departments on strategic forecasting initiatives. 4.3 Lead new channel and customer relationship development efforts. 4.4 Identify and pursue additional business opportunities to enhance SMM's profitability.

Spearheaded national Modern Trade distribution and trade marketing initiatives across 1,500+ supermarket chains, consistently achieving strategic goals.

1. Led the startup and ongoing management of 'MoviePLUS+' (previously 'Clickplay'), establishing Thailand's first OTT service as an international joint venture. 2. Re-engineered and optimized the e-commerce supply chain, enhancing efficiency and operational flow. 3. Built and led a product development team from inception. 4. Managed the strategic procurement of IT hardware and software to support business operations. 5. Drove revenue growth and maximized profitability under constrained budgetary conditions. 6. Managed comprehensive content acquisition and intellectual property rights. 7. Collaborated daily with a Hong Kong-based IT engineering team to develop and customize VOD and OTT platforms, ensuring optimal customer experience in Thailand. 8. Identified and capitalized on niche B2B market opportunities, driving incremental revenue streams.

1. Managed strategic content acquisition and rights management for satellite broadcasting and diverse media ventures. 2. Engaged with global industry leaders at international content markets (MIPTV, MIPCOM, ATF, BroadcastAsia) to secure strategic partnerships and content. 3. Directed daily broadcast operations for over 30 branded channels, ensuring seamless content delivery and performance. 4. Spearheaded the creation and execution of new revenue initiatives, such as advertising sales and co-marketing partnerships.

1. Initiated and implemented strategic content acquisition plans and robust copyright infringement prevention measures. 2. Developed and fostered key partnerships with international movie producers, enhancing collaboration and future opportunities. 3. Managed daily strategic budget and P&L planning, alongside overseeing co-branding partnerships. 4. Drove incremental income by identifying and developing new market opportunities.

1. Held full P&L accountability, driving revenue generation and cost efficiency to exceed financial targets. 2. Aligned marketing and brand management initiatives with music production business units, enhancing promotional impact and market positioning. 3. Developed and meticulously managed detailed product launch timelines (weekly, monthly, quarterly), ensuring on-time and successful market entry. 4. Spearheaded the initiation and end-to-end management of new projects, consistently delivering results that align with strategic business objectives.

1. Managed end-to-end brand development, marketing, and distribution for a portfolio of high-profile products from leading Hollywood studios and independent film producers. 2. Innovated and executed a full suite of nationwide POS materials (e.g., video clips, posters, banners, leaflets, sales kits), optimizing in-store visibility and consumer engagement. 3. Oversaw comprehensive third-party vendor management for the seamless execution of nationwide event marketing initiatives. 4. Directed localization efforts and impactful communication strategies for all new product introductions, maximizing audience reach and engagement.