koo shin

Instructed and supported program participants working on Starbucks Home Experience to propose business model based strategies and product design solutions.

Facilitated the contextual inquiry research on social connections & associated preferences of the trend-savvy individuals (NY & LA) and delivered Personas for the overseas client. The client’s in-house design team then used this contextual inquiry report to design the products targeting the North American market.

Video content creation for Troop Information & Education department

Instructed program participants on Starbucks Home Experience to propose business model based strategies and product design solutions.

Responsible for a bathroom accessory design; presented directly to the client OXO. Collaborated with designers and engineers to create product lines for office and babies.

Analyzed process flows and templates of competitors’ products to influence a positive shift from pre-established priorities. Formulated a white book for future development.

* Strategy * Structured the sustainability strategy & milestones, and coordinated partnership with non-traditional suppliers with sustainable materials and/or processes. * Proposed the Bespoke edition strategies based on dealer installation capabilities and modification complexity. * Interior Design * Improved cross-over vehicle cargo storage and sedan cabin storage, minimized tooling costs and time- to-market while providing flexibility for regional market demands. * Branding * Translated the abstract brand philosophy into tangible design criteria for the Design and Marketing department. * Restructured marketing content, redesigned CMF & Sound experience installations, and created templates for future showroom displays in dealerships nationwide. * Developed accessory design language guidelines by analyzing consumer lifestyles, materials, and graphic elements used in the luxury market. * Intern : Jan - May 2011

Created a new brand revitalization & revenue stream proposal “Active Caring”, focusing on daily safety and emergency readiness based on the field research, stakeholder interviews, and problem analysis. The American Red Cross NY HQ decided to move forward and investigate the next step.

* Honda ’18 Odyssey HMI Project Lead | Mass Production IVI and Instrument Cluster * Designed and produced all visual language guidelines, screen layouts, and graphic assets, improving usability while minimizing driver distraction; later Japan HQ decided to implement the design for future mass production vehicles including ’18 Accord and ’19 Pilot, commonizing the global Honda HMI. * Oversaw the consistency and implementation of the GUI for more than 20 in-vehicle applications, collaborating with UX & platform groups (Ohio) and both front-end & back-end developers to ensure feasibility. * Honda Smart Home iPad Remote GUI | American Honda & UC Davis * Enhanced the energy flow-monitoring interface (electrical grid, home, and EV). * Restructured control UI for in-home features (windows, lights, ceiling fans, etc.) to increase ease and enjoyment of use. * Acura ’18 TLX HMI Usability Update * Supported usability enhancements for the legacy dual-screen interface.

Activities and Societies: FBS, University broadcasting services: Announcer, Video media engineer.

Activities and Societies: Finding methodologies focusing on the process of solving problems, which can be applied to issues existing in environments, products, services, transportation, networks, media or beyond.