Konstantins Plesakovs

*Led Unilever’s foodservice operations across Latvia, Lithuania, and Estonia with full P&L responsibility, overseeing a cross-functional team of 10+ people. *Sales strategy. Business and sales plans. New sales channels development. *Developed and implemented agile OKR frameworks to align team goals with business priorities, increasing accountability and cross-market collaboration. *Upskilled and coached the team through regular performance feedback, internal development plans, and leadership mentoring. *Contributed to regional strategy as a member of North Europe Leadership Team, aligning local execution with global priorities. *Strengthened partnerships with top distributors and HoReCa clients, increasing market share across all three markets. *Represented the business in key strategic negotiations and established long-term partnerships with top food service clients and distributors.

*Directed market entry and growth strategy for tea and coffee brands (Loyd, Mokate, Just a Minute) across Latvia, Lithuania, and Estonia. *Built a regional sales team of 5 Key Account Managers, delivering top market positions in competitive categories: From zero to #1 in Lithuania (Loyd tea, Nielsen 2015) #4 position in Latvia (Nielsen 2016) *Expanded retail and HoReCa presence through partnerships with leading distributors and key national retailers. *Led annual planning, budgeting, and negotiation of trade terms to optimize gross margin and grow volume. *Implemented customer category strategies and executed national promotional campaigns in alignment with brand priorities and media plans. *Collaborated with marketing to launch localized media campaigns, driving awareness and trial in all three markets. *Identified new sales opportunities and introduced private label solutions for key partners. *Improved profitability by optimizing pricing structures and identifying efficiency opportunities in route-to-market. *Represented the company at industry trade shows and conferences to support brand visibility and strategic networking

Development of food commodity projects: sales of green coffee, chicory, spices, tea, instant coffee. Development of Private label projects. B2B sales. Brand development in CIS key accounts.

Distribution company. Development of own grocery brand - "Valdo". Other distribution products: grocery, thermo products, coffee, tea. Main tasks: development of own grocery brands, managing of the department, creation and implementation of sales plans. Supervision. Negotiations with key customers (B2B). Additional info: *turnover of my department in 2009 – around EUR 15 millions. *16 subordinates

Setting up and development of company in Latvia. Main field of activity: Horeca coffee and tea sales: *Strategical planning. *Preparation, control and corrections of sales plans. *Budgeting. Negotiations with key clients. *Preparation of reports for the Mother company. *Hiring and training of personnel. Additional info: 8 subordinates

*Strategic plans and business development directions development. *Setting up procurement department. *Setting up processes from zero. *Green and instant coffee procurement. *Coffee quality control. *Creation of Horeca coffee blends in assistance with laboratory.

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