Kong Lam Wong
Senior Business Expansion Executive @ HLA
About
Extremely motivated to constantly develop my skills and grow professionally. I believed that I am a good team player in my working team. Able to produce interesting ideas with the team for good work. Optimism, Acceptance, Loyalty, Understanding, Trustworthy, Inspirational, Confidence, Critical thinking, Compassion, Reliable, Passion & Curiosity. Public Relations, Communicating, Event Planning, Company Basic Financial accounting, conceptual skills, Interpersonal Skills, Decision-making & Problem-solving. Microsoft Word, Excel, Power Point and Adobe Photoshop. Mainly Speak Mandarin & English, Secondly Malay and Cantonese. Company’s representative and responsible for the activities of a group of employees in an organization. In short, I’m the one who oversee the administration function of the organization. PIC of Financial Control , managing employees, communication/ dealing with clients and Master. •Guide teams through their development. •Develop department wide reports on progress. •Give constructive criticism to Directors. •Ensure that the company budget is being met. •Implement wide procedures. •Ensure that the Business is meeting its goals. •Develop long term goals for the company. Champion - Small Business Venture Competition 2019 ( Potential Business Category )
Malaysia
WP. Kuala Lumpur
Apparel & Fashion
Marketing Strategy, Business Strategy, Public Relations, Human Resources (HR), Risk Management, Financial Analysis, Hokkien, Cantonese, PIC, Franchise Agreements, Franchise Consulting, Franchise Relations, Microsoft Office, Google Analytics, Google Drive, English, Accounting, Mandarin, Strategy, Financial Accounting
Experience

Senior Business Expansion Executive
New market expansion (SEA, Indonesia, Middle East, South Africa & Australia) -Led retail expansion and leasing activities across Southeast Asia, Indonesia, the Middle East, South Africa, and Australia. -Managed and negotiated Letters of Offer (LOO) and Tenancy Agreements (TA), including new leases, renewals, signage rights, storage space, and other lease-related terms. -Built and maintained strong relationships with shopping mall management teams, landlords, and leasing agents to support store expansion and operational requirements. -Coordinated promotional campaigns, collaboration events, and strategic partnerships with mall management and external agencies. -Conducted site selection and feasibility analysis for new store openings, including market potential, target demographics, consumer spending behavior, and competitor benchmarking. -Prepared comprehensive new store evaluation reports and presented expansion recommendations to senior management. -Collaborated with project teams and landlords’ fit-out departments to ensure timely completion of pre-opening and store handover activities. -Attended industry networking events and provided market intelligence, emerging trends, and competitive insights to top management. -Identified high-potential retail locations and shopping malls to support regional expansion strategies. -Developed long-term partnerships with both existing and prospective landlords to strengthen leasing opportunities and negotiation leverage. -Prepared Profit & Loss projections, rental analyses, and occupancy cost assessments to support tenancy renewal and investment decisions. -Reviewed lease financial performance and recommended negotiation strategies to optimize rental terms and store profitability.

Business Executive
Yummy Delights Sdn Bh
Company’s representative and responsible for the activities of a group of employees in an organization. In short, I’m the one who oversee the administration function of the organization. PIC of Financial Control , managing employees, communication/ dealing with clients and Master . -Guide employees through their development. -Develop department wide reports on progress. -Give constructive criticism to Directors. -Ensure that the company budget is being met. -Implement wide procedures. -Ensure that the Business is meeting its goals. -Develop long term goals for the company.

Project Assistant ( PCO )
Place Borneo Sdn Bhd
Kuala Lumpur, Malaysia
Professional Conference Organizer (PCO) Assistant - Researched and organized numerous office files Prepared and compiled detailed reports present to clients / partnership such as every week planning, communicating, numbers and figures, participant registration, speaker management and etc. - Assisted and executed company event project.
Kong Lam Wong's Contact Information
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