konark gaur

head of marketing - sebamed personal care, strategy, innovations

About

Highly driven Marketing Leader with more than 14+ years of MNC FMCG experience [General Mills & Nestle] in building successful business and brands in global markets [Nescafe, Nestea, Pillsbury, Nature Valley, Betty Crocker] Solid track record of delivering across diverse businesses, addressing a vast landscape of consumers and markets in multiple challenging roles ranging from brand custodian to regional category manager [Country, Regional and Global Markets] Believes in solving complex business problems through innovative approaches – Business Strategy, Marketing Strategy Hands-on experience in building businesses from ground up, from idea to market value chain, defining long-term innovation and renovation strategy for brands. Proud Co-founder of a disruptive startup idea – HiJinny.com – A digital hyper-local, Salon at home model & a Premium Unisex Salon chain - Jazz Up Salon. Mentor young talent in building competency in identified areas of marketing, innovation and strategy.

Country

india

City

bombay

Industry

consumer goods

Skill

brand management, business strategy, fmcg, market planning, strategy, marketing management, management, customer insight, p&l management, business development, market research, entrepreneurship, start ups, fast moving consumer goods, competitive analysis, marketing, marketing strategy, team management, leadership, consumer package goods, consulting, product development, advertising, product management, retail, digital marketing, business planning, sales, business analysis, e commerce, strategic planning, project management, mobile devices, marketing communications, product marketing, business, customer experience, cross functional team leadership, mobile internet, digital transformation, technology marketing, consumer services, new business development, digital, retai, communication, organizational leadership, executive leadership, decision making, crm, advert

Experience

head of marketing - sebamed personal care, strategy, innovations

sebamed india

2019-5 - Present · 7 yrs 5 mos

head of marketing - consumer products bu

usv limited

2019-5 - Present · 7 yrs 5 mos

Shape and achieve long term business objectives of 10 X growth for Consumer Products BU through entrepreneurial driven strategic thinking, outcome based execution and by building a portfolio of winning brands in Baby Care, Hair & Personal Care and Food & Beverages categories. Set up structured, cross functional processes & frameworks, governance mechanism, hire & train people into a winning team with a growth mindset. Provide strategic brand communication, insights based innovations and collaborate with various agencies, cross-functional teams to deliver flawless execution to build successful challenger brands.

regional category marketing manager â strategy, insights, innovation, asia snacks

general mills

2017-3 - 2019-4 · 2 yrs 2 mos

Lead Snacks strategy in the region through clearly defining Where-to-play-How-to-win spaces, provide strategic brand communication and consumer insights based disruptive innovations to accelerate iconic brands like Pillsbury & Betty Crocker across fast growing emerging markets like India, Middle-east & Africa. Significant Category expansion to lead India market transformation from commoditised Atta business to packaged snacks business through disruptive innovations like Cookie Cake & Pastry Cake and build Pillsbury Megabrand. Successful turn around of Middle-east Betty Crocker business through a back-to-basics approach, impactful communication, strong innovations and executional excellence in go-to-market.

category head â snacks, india

general mills

2016-5 - 2017-2 · 10 mos

* Responsible for the highest focus sweet snacks category: READY-TO-EAT * Pillsbury Cookie Cake * Pillsbury Choco Spreads * Nature Valley Granola Bars READY-TO-COOK * Pillsbury Cake Mixes * Betty Crocker Cake Mixes & Pancakes Full P&L responsibility, Portfolio Brand Strategy, Digital Strategy, Consumer Communication, Innovation & Renovation for the fastest growing category at General Mills India.

senior brand manager - nescafÃ

nestlé

2009-3 - 2012-1 · 2 yrs 11 mos

* Responsible for NESCAFE SUNRISE brand, Nestle India’s biggest coffee brand * Responsibilities included: Brand strategy, P&L, consumer communication, media & trade planning, NPD, Celebrity Management * Gained highest market share in the Instant Coffee category in the south during the tenure * Accelerated brand growth through improved product, consumer communication and better on-ground execution

brand manager - nestea, milo

nestlé

2006-1 - 2009-2 · 3 yrs 2 mos

* Reported directly to the Business Executive Manager – Beverages * Responsibilities included: P&L Management, Brand Management, consumer communication, NPD * Designed, developed and led Nestle India's entry into powdered cold beverages category and led a cross functional team to launch NESTEA Iced Tea in India which has become a strategic pillar in Beverages Business Unit.

management trainee, assistant brand manager

nestlé

2004-6 - 2005-12 · 1 yr 7 mos

Area Sales Manager in Chennai - Asst Brand Manager: Milkmaid, Everyday

co-founder and chief executive officer

hijinny.com

2015-5 - 2016-4 · 1 yr

* Digitally transformed the existing salon business into a leading hyper-local, mobile marketplace for Beauty professionals * Created a highly scalable platform which enabled 100s of beauty professionals into entrepreneurs helping them realise their dream * Delivered high customer satisfaction by seamlessly integrating online user experience with offline service delivery * Built capability of a high performance team through functional coaching, mentoring and talent management

software consultant

tata consultancy services

1999-11 - 2002-4 · 2 yrs 6 mos

Provided end to end software solution to Business problems. Successfully handled multiple projects in India and abroad for various industries including financial institutions and consumer goods.

co-founder and director marketing, operations

jazz up salon

2012-1 - 2015-4 · 3 yrs 4 mos

* Jazz Up Salon is a chain of professional, mass-premium unisex hair & beauty salons with an aim to upgrade people from unorganised beauty parlours * Built Jazz Up Salons into a leading professional salon chain from ground up, expanded to 8 salons by 2014 * Led a team of 100+ Beauty Professionals to deliver outstanding customer service