Komal Agarwal

- Sole owner of end-to-end brand identity, design, strategy and creative direction across social BAU and ideating AI powered NPD packaging; functioned as an in-house agency of one. - Managed full social media calendar for BAU across Instagram, Facebook, and YT; grew loyal community through consistent content strategy and community engagement. - Led IPL 2025 (Too Yumm! to cheer - a cannes lions silver wining campaign) contest and digital campaigns & Too Mumm! (Mother’s Day) campaigns. - Developed ATL brand strategy for NPD launches; briefed and managed external agencies on creative execution. - Built high class A+ e-commerce content (Blinkit, Zepto, Instamart) with LQI-optimised copy and visuals to improve discoverability and conversion on Quick Commerce. - Drove AI-coded content workflows: social posts, presentations, performance dashboards, social listening - significantly reducing production time and cost.

- Brand & Content Strategy: Crafted strategies for top EdTech brands & media agencies. - Social Media Management: Scaled 10+ accounts, 2x engagement, 4x impressions. -YouTube Content: Co-created scripts & managed shoots. -Design & Ads: Designed creatives for F&B brands; ran high-performing Meta ads.

- Developed and executed data-driven digital marketing strategies (Meta Ads, social media) that increased targeted traffic by 98% and conversions by 25% for diverse clients (nutritionist, cultural center, ed-tech) - Created content calendars, curated engaging social media content, scripts writing for reels and youtube, and edited videos and posters for promotions. - Coordinated with the graphics team on design projects and assisted in script writing for video content. - Helped run Meta Ads campaigns and maintained ongoing client communication and support - Created monthly progress reports - Assisted in product / service shoot

- Planning and executing marketing campaigns. - Managing all company social media accounts. - Creating and managing social media ads on Meta Business Suite. - Coordinating with both existing and new clients. - Creating email marketing campaigns and content. - Designing graphics for marketing materials. - Onboarding new clients. - Achieving a sales target of 25+ clients within a 3-month period.

- Coordinating with potential clients to understand their requirements and conveying them to the team. - Preparing reports on MS Word and MS Excel to help the team better understand project progress. - Reviewing job applications and conducting interviews with candidates found on LinkedIn. - Making phone calls for enquiry purposes. - Managing various social media pages of the advertising agency on Instagram and Facebook and reviewing their posts.

- Research work on database of more than 150+ prospective clients. (Difference target group- FMCG, IT etc.) - Reached out to the clients by cold calling and emailing. - Designing for Ad Campaigns. - Designing of Sales Pitch Presentation. - Designing of Email Marketing Templates. - Content Writing: Contributed in Digital Marketing blogs section.

- Operations Team member. -Member of Organising Committee at AIESEC Leadership Conclave. (ALC) -Cold calling and mailing to reach out to the students who are interested in the event.

-Brainstorming on various edtech platforms and evaluating the courses offered by them -Researching for success of a workshop/course -Creating data for prospective collaborations of upcoming workshops. -Apart from being restricted to the particular domain, I stepped forward for HR role as well to get new interns hired under the Market Research & Analysis domain. -I was also offered an offer letter after completion of the internship to join as an employee.

-Promotion of the company through social media platforms -Increasing reach of the respective social media handles of the company.

Part of Asia's biggest college fest Xavotsav. PR & Marketing Team: - Director at Xavotsav - Head of Director (HoD) at Xavotsav