Kolby Kucyk Gayson, APR

Handles all media buys and planning for each fiscal and executes developed campaigns through each buy. Instrumental in launching new brand identity for Visit Pasco to become Experience Florida's Sports Coast. Worked with agency to develop brand identity through color and logo selection, office suite design, swag and apparel development, new website creation as well as planning and executing the official brand launch event at Tampa International Airport. Lead on all creative content shoots for the destination including branded photo shoots for editorial/advertorial images for use in digital, print and OOH placements as well as award-winning video productions to promote leisure and sports tourism for the destination. Ensure all content is developed to meet brand standards and ensures continuity for campaigns. Host media in-market for familiarization tours and craft personal itineraries to assist in each journalists storyline for the destination. Since starting with Florida's Sports Coast in August of 2018, I've organized three major media events that were executed with my fellow Florida's Sports Coast team members including the official brand launch in March 2019, Pasco Scallop Season return in July 2019 and the grand opening of Florida's Sports Coast's new 98,000 sq. ft. facility, the Wiregrass Ranch Sports Campus of Pasco County.

Vetted all incoming media inquiries from national publications/news outlets like U.S. News, Forbes, Travel & Leisure & arranged one-on-one interviews with Honeyfund CEO. Worked closely with PR Manager for corporate Target to successfully pitch and attract national media for the groundbreaking partnership launch of Honeyfund+Target within my first month of hiring. Sought out national speaking engagement opportunities for CEO and coordinated day of event sprints and presentation preparation. Use Google Analytics to track SEO progress making informed decisions on where to target additional adword spending with outside agency. Responsible for maintaining brand consistency across all platforms including internal marketing to couples and external advertising.

Promoted to Director of Marketing. I oversaw all internal and external marketing strategies for club events, membership marketing campaigns and banquet marketing campaigns including management of store fronts on The Knot, Wedding Wire and Here Comes The Guide, print advertising, social media and targeted social media advertisements, etc. Managed and wrote all content for www.theclubti.com Responsible for all content for all social media channels for The Club TI; Facebook, Instagram, Twitter, SnapChat Wrote all content, provide photography for bi-annual club publication, TILifestyle Magazine; Fall/Holiday 2015-Fall/Holiday 2017 Planned and assisted in booking concerts, comedy shows and other exclusive member entertainment. Creative planner for all annual club events from themed dinners to Planned and executed the inaugural event, Garden Bounty benefiting Habitat for Humanity of Pinellas County; gathered vendors for outdoor floral market, coordinated VIP luncheon with P. Allen Smith, lead local media tour to promote event with on-air interviews for local daytime programming, managed overall budget ensure profit for donation. Developed community relationships with like brands such as Neiman Marcus of International Mall, Lilly Pulitzer of International Mall, Bourbon & Boweties and more for exclusive shopping events for Club TI members Planned and oversaw Camp TI summer camp: coordinate themed weeks, plan special guests in accordance with themed week Monitored overall annual marketing budget for The Club TI through strategic targeted marketing and balanced success of external advertising

Work the early morning shift assisting the morning producers and EP on making story assignments and logistical decisions. I monitor local news sites and gather information, respond to breaking news situations and work with local Public Information Officers to gain leads on stories. Use social media to monitor local law enforcement agencies as well as use them as sources of distributing information in a timely manner. Capable of tuning in live shots and taking in feeds from trucks and TVU sources. Fill in for Managing Editor in editorial meeting when she is absent. Coordinate aerial coverage with shared helicopter with local Fox and ABC stations.

Coordinate photographers and reporters during national stories, i.e. RNC, Jill Kelley/Gen. Petraeus Scandal, 2012 Election, Tropical Storm Debby. Handle breaking news by taking in information, organizing it and distributing it in a fast time frame. Produce web articles and share them on ABC Action News social media sites. Maintain ABC Action News twitter and Facebook pages to promote viewership interaction Balance a high volume of emails, phone calls, and information in take and respond in a diligent manner Handle story sharing with CNN and ABC National Desk

Update WXII12.com with current news Assign reporters and photographers to news stories and organize their schedules Organize news and interests stories for the 6 p.m. and 11 p.m. shows on Saturday and Sundays Book CNN Fiber times Organize live shot sheets

Revising Salem's website by updating information, images Working to make website easier to navigate for prospective students and viewers

Wrote, record commercials Work with Traffic Manager assembling logs, contract entry management of advertisers Balanced client checks coming to the station

Served as an intern to the Metro section covering local interest stories related to the Haitian Earthquake disaster. Wrote articles posted to the Sentinel web site and in the paper as well. Circulation paper is 100,000