KOKSENG KOR

1. Lead and implement the e-commerce growth strategy across all digital channels (company website, marketplaces, and social commerce). 2. Manage the e-commerce P&L, owning online sales targets, customer acquisition goals, and profitability metrics. 3. Oversee daily operations and performance across company website, Shopee, Lazada, and TikTok Shop including campaign planning, product listings, pricing, and promotions. 4. Collaborate with brand marketing, and creative teams to drive high-impact digital campaigns and launches. 5. Continuously optimize the online customer journey and user experience (UX) to improve traffic, conversion, and retention. 6. Analyze data to uncover insights, evaluate KPIs, and drive decision-making to maximize online performance. 7. Build strong relationships with e-commerce platform partners and vendors to unlock growth opportunities. 8. Lead and develop the e-commerce team, while collaborating cross-functionally with logistics, customer service, and finance teams. 9. Stay updated on digital trends, tools, and consumer behaviors to ensure competitive advantage.

1. Responsible to manage marketplaces overall strategy development and implementation to maximized sales by working closely with clients 2. Successfully increase monthly channel account sales with proper campaign planning through store management and live selling 3. Successfully growing store follower, increase live hours session, improve engagement, item sold, order, viewers on monthly basis through active live selling arrangement and store promotion planning 4. Leading a team of 5 members in managing ecommerce marketing department

Accountable for driving revenue growth across marketplaces e-store channel and enhancing sales conversion through formulating tailored effective monthly and yearly marketing campaign strategies aligned with company joint business plan objectives. My role involves supervising e-stores development, encompassing the initiation and management of marketing campaigns, refining product content, strategizing pricing and promotion adjustment, optimizing e-store category display, streamlining order processing procedures, strategic forecasting demand patterns, and maintaining healthy inventory control to ensure seamless execution timeline. Regularly undertake in-depth analyses on sales performance metric including customer behavior patterns, brand prominence, evolving category trend, and collaborate in synergy with internal and external key partners to harness the full spectrum of e-business opportunities while refining service excellence.

Establish SEA region eCommerce growth marketing strategy including define, measure, analysis on eCommerce marketing activity to maximise efficiency. Guide, coordinate, implement and tracking Shopee/Lazada performance with country team on merchandising campaign, new product launch, page content audit, analyse promotion effectiveness, digital consumer behavior and insight for driving new growth programs for brands. Build strong communication and relationship between brand and platforms. Brand handle included : Scotch-Brite, Scotchgard, Command, Scotch, Futuro, Nexcare, Post-IT

Responsible to manage Shopee/Lazada on strategy development and implementation to achieve profitable business growth and relationship with customer. Working closely in line with shopper and customer marketing, sales department, digital and marketing department to ensure brand communication and online execution are maximised in online platform. Brand handle included : Nivea and Eucerin

Responsible for eCommerce execution including optimizing conversion and drive business strategy to maximise eBusiness. Manage digital marketing and commercial planning to maximize sales and achieve company objective. Utilise business insight to continuously transform eBusiness opportunities into execution plan and enhancing customer seamlessly buying experience. Work closely internally and externally to identify business gap and benchmarking industry trend to develop short and long term strategies that drive top and bottom line. Brand handle included: LAVOWINE

Sales and marketing role - leading a team of 3 eCommerce executive to strategies and develop eBusiness for key partner, from digital marketing planning, commercial planning and execution, sales and operation management and key account management. Brand handle included : Nestle

Build and maintain strong eBusiness partnership with all key account principal and eCommerce market channel. Constantly growing company eBusiness sales portfolio, with 350% sales growth from 2017-2021. Leading a team of 6 executives. Leading company project (brand.com website (OpenCart) development, new key partner eBusiness pitching, risk advisor for new boarding e-partner), working directly under Chief Business Strategic Officer. Brand handle included Home Living Home Appliances : Tefal, Bosch Outdoor & Sport : Coleman, Montbell Petcare : ProDiet, ProBalance, DoggyMan, Royal Canin, Blackwood, BowWow Baby & Mother : MedJohnson, Goo’N FMCG : S&P Santan, EcoGreen Electronic & Gadget : Sony, Huawei, Apple, Samsung, Pineng, Canon

Responsible onboarding and launching key partner official store across all eCommerce market channel. Work closely with key partner and market channel key account manager on marketing and commercial planning and execution for eBusiness development and sales target. In charged for all eBusiness market channel account namely Lazada, Shopee, PrestoMall(11Street), PGMall, Lelong, Akulaku, Youbeli, etc. Constantly growing key partner eBusiness sales portfolio, with 1200% sales growth from 2017-2021. Leading key partner project (restructuring product detail page, development strategic roadmap for business development, A/B testing paid ads function), working directly under Sales Director. Brand handle included Tefal, Bosch

- Copywriting - Product listing - Bi-language translation - Proofreading

Provide Level 1 Support Troubleshooting assistance and resolve wide range of customer inquiries to achieve individual and team performance goals. Responsibilities : - Groupon Hong Kong customer service executive (2015 – 2016) - Groupon Malaysia and Singapore customer service executive (2016)