Koichiro Ikuta

Martrch Strategy Lead @ Sony

About

A seasoned business strategist and project leader with a proven track record across multiple industries, including energy engineering, consumer electronics, B2B solutions, and digital marketing. Skilled in leading cross-functional teams, launching new businesses, driving data-driven decision-making, and executing global platform transformation initiatives. Adept at managing complex stakeholder environments, optimizing operations, and utilizing data for customer-centric growth.

Country

Japan

City

Tokyo

Industry

Electrical & Electronic Manufacturing

Skill

プロジェクトマネジメント, リーダーシップ, プラットフォームアーキテクチャ, データアーキテクト, マーケティングオートメーション, コンテンツマネジメントシステム (CMS), CDP, データ分析, SQL, Python (プログラミング言語), 顧客管理 (CRM), 戦略的計画, 中期戦略策定, 事業企画, オペレーション立ち上げ, ビジネスプランニング

Experience

Martrch Strategy Lead

Sony

2021-6 - Present · 5 yrs 4 mos

Leading several projects relating customer marketing in charge of Data analysis, Data architecture and Platform architecture/Planing.

Display Biz Strategy Manager

Sony

2017-3 - 2021-5 · 4 yrs 3 mos

Led several projects and realized new Biz launch, BizOpe setup and midterm strategy plan as a biz/strategy planning leader.

Project Management Engineer

JGC

2013-4 - 2017-2 · 3 yrs 11 mos

Yokohama/Indonesia/Kuwait

Participated in a natural gas plant project in Indonesia (on site) and a refinery construction project in Kuwait, in charge of project start-up and project management.