Koen Verelst

As an innovative and entrepreneurial founder, I bring a wealth of experience in business strategy, sales leadership, customer service, distribution and manufacturing. My expertise lies in identifying growth opportunities, solving complex problems, and building strong, sustainable brands. I am committed to fostering talent and driving forward-looking business initiatives. My career in the professional hair industry began over a decade ago. After founding and managing a group of salons in South-Korea from 2010-2012 I took on the challenge of setting up exclusive distribution in Australia and New Zealand. That time the brand was unknown on a global platform and scaled it to be a top performer in the market. Through strategic marketing and hands-on product development, I played a pivotal role in transforming the brand into a market leader. Driven by a deep passion for the industry, I founded Stellar to further my vision of redefining beauty standards. I am dedicated to empowering individuals to feel confident and embrace their unique beauty. My leadership style is characterized by professionalism, motivation, fast-paced and an unwavering commitment to excellence. The Stellar Omnia®, our flagship product, exemplifies this vision. By incorporating European-inspired design and cutting-edge technology, I, together with my valuable team of engineers, have developed the most advanced styler available. Positioned within the K-beauty industry, Stellar proudly produces all its styling tools in Korea, reflecting our commitment to quality and innovation together with a rapid global expansion.