Kobus Van Der Westhuizen

Connecting People | Ideas | Business

After serving as a senior executive on many large BPO & Customer Service Outsourcing companies for 15 years, Kobus decided to start his own Customer Service Analytics and Advisory company. "Customer Service is a passion of mine, and we can all do with better customer service. Using Analytics and Voice of the Customer Data, we can assist Top brands to improve service, based on customers preferences". Kobus has over 22 years experience in the business process outsourcing and management industry, having worked in numerous countries such as UK, USA, India, Singapore & Africa. Kobus also serves as a member of the Board of BPeSA, Western Cape, raising awareness of the industry’s potential globally. He is considered one of the pioneering leaders in the BPO industry in South Africa. SMAC Square provides Customer Service Analytics as well as Consulting for Outsourcing and Offshoring of Customer Operations in South Africa. We provide Innovative Solutions, based off Customer Analytics combined with Experience, to Improve Customer Satisfaction, Increase Revenues and Decrease Operational Costs throughout the entire Customer Journey with your brand.

Served on the International Marketing Committee.

Kobus van der Westhuizen, Senior VP and Country Head Kobus Van der Westhuizen serves as Country Head and Senior Vice President Business Development for Aegis South Africa, a subsidiary of Aegis Services. Kobus was a member of the start-up management team in 2009. He was instrumental in successfully acquiring the CCN Group in October 2009, moving Aegis to a position of market leader in South Africa. In his dual role, Kobus has overall responsibility for the growth and sustainability of Aegis in South Africa. His responsibilities include various aspects of corporate strategic planning and business development. Under Kobus' management, Aegis South Africa has shown a 280% growth in revenues since the CCN acquisition. He has led Aegis South Africa to its current size of 13 contact centers and 2000 employees over 3 years.

Grown the business from start up, to R350 million per annum revenues within 3 years, employing over 2,000 employees.

Overall responsibility for the development and direction of the business strategy for CCN, a global outsourcing service provider.