Ko Kento

Brand Manager - TFT/WR/Valorant Console @ Riot Games

About

#Digital Marketing + Creative Background #Japanese - Chinese - English #Gaming

Country

Japan

City

Tokyo

Industry

Computer Games

Skill

Graphic Design, Photoshop, Microsoft Office, Illustrator, Photography, InDesign, Microsoft Excel, After Effects, Final Cut Pro, Premier, Java, Chinese, Japanese, English, Shanghainese, Web marketing, Art directer, Digital Marketing, KOL Marketing, Project Management

Experience

Brand Manager - TFT/WR/Valorant Console

Riot Games

2022-8 - Present · 4 yrs 2 mos

日本

In charge as Brand Manager of following products - Valorant Console - Teamfight Tactics - League of Legends: Wild Rift - Legend of Runeterra - Riot Forge Project - ARCANE

Marketing Manager (Nuverse)

ByteDance

2021-8 - 2022-7 · 1 yr

日本

APAC Marketing Specialist, ByteDance Game（Nuverse）

Asst. Product Manager of OUKA STUDIOS（樱花工作室）

NetEase Games

2020-11 - 2021-7 · 9 mos

Guangzhou, Guangdong, China

Sr. Global Marketing Specialist

NetEase Games

2019-10 - 2020-11 · 1 yr 2 mos

Guangzhou, Guangdong, China

- Brand Activation: Responsible for driving “KOL Marketing” across multiple social media platforms. - Planned and executed offline/online marketing events, while monitoring and evaluating all performance. - UA campaign optimization: Responsible for understanding the Japanese ad market; setting direction, contents, and quantity of ads.

Sr. Creative Director

NetEase Games

2017-10 - 2019-10 · 2 yrs 1 mo

广州

- Drove the creation of UA ads; keeping the focus and direction of the digital campaigns aligned with the needs of the Japanese market. - Optimized viral media ads; based on the demographics and psychographics of our target audience. - Partnership management: Coordinated local collaborations to deliver a streamlined production based on individual project requirements.

Director

Septeni

2016-3 - 2017-8 · 1 yr 6 mos

日本東京都

- Implemented a strategy for ads based on the Japanese userbase. Design strategy and production were individualized per client’s needs. - Primarily worked for international clients wishing to penetrate the Japanese app market. Products ranged from game applications, lifestyle websites, cosmetics, and news providers. - Client partnership management: facilitated direct communication with the clients; providing details on the direction, quality, and quantity of ads.