Kristina Knut

Overseeing creative project management and campaign execution. I work closely with cross-functional teams to ensure our brand messaging aligns with strategic goals, delivering impactful campaigns that elevate brand visibility and engagement. My focus is on managing the entire lifecycle of creative projects, from concept to delivery, while maintaining a balance between creativity and performance-driven results.

Built Supermetrics global social channels from scratch and solely managing strategy, execution, and social creative across all markets on LinkedIn, Instagram, X (Twitter), Pinterest, TikTok, YouTube. - Grew the social media audience across our managed channels from 11K to 62K through creative and engaging content. - Close collaboration with across various marketing functions to coordinate and strategically execute product launches, announcements, brand campaigns with our socials. - Strategically using social to raise awareness and boost our brand's regional efforts in USA, APAC, EMEA with localized content series. Supermetrics is used by 17,000+ companies in over 120 countries and 15% of global online ad spend is reported through our products.

KAWO is a Sequoia Capital and Tiger Global-backed enterprise social media management platform for WeChat, Weibo, Douyin, and Kuaishou. - Planning and executing KAWO's marketing efforts and scaling the marketing team from one to four team members. Highlights: - co-authored KAWO's Ultimate China Social Media Marketing Cheat Sheet 2021 - co-authored and main editor of KAWO's Ultimate Guide to Social Media Marketing in China 2022 - storyboarding KAWO's first-ever brand video - Coordinating new feature launches (e.g. Google Data Studio connector) - PR - Influencer marketing on Little Red Book - Maintaining partnerships with local and overseas partners, e.g. Campaign Asia, Socialbakers, Hootsuite, Sprout Social, Swedish Young Professionals, Finland Business Association, German Chamber of Commerce.

Educational webinar series for STEM students around the world. Speaking on topics such as innovation, social media and e-commerce in China, its challenges and opportunities.

LIA Chinese Creativity Show 2021 Category: Social Influencers

Launching and managing Acer's new brand for creatives, ConceptD. - Managing a team for social content plan development (concept, copy, overseeing production in Trello). - Influencer marketing - outreach and project management (incl. Ben Marriott, Pypah's Art, Yomagick, Zach Lieberman) - Plan and execute the ConceptD global brand campaign; establish and maintain strategic partnerships with artists, production houses and influencers. Oversaw video production for the campaign content onsite in Miami and New York. - Media planning, paid campaign execution and optimization to meet KPIs - In-depth reporting and analysis on content performance and social listening by utilizing tools such as Sprinklr and Meltwater/Sysomos social listening. Clients serviced: Acer, ColorOS (by OPPO), Transsion

Helping Chinese brands reach the global audience. Clients include Acer, Vivo, Hisense, TCL, JAC. Nominated by Group Account Director and approved by North Asia Regional Managing Director, I was awarded employee of the month in May 2019 for outstanding contributions - Global campaign development, incl. overseeing video and campaign material production both in Brazil and Shanghai (e.g. working with both in-house creative and external vendors on KV's, banners, website, campaign and brand guidelines) - Content plan development (concept, copy, overseeing production) - Social media planning, buying and campaign optimisation - In-depth reporting and analysis on content performance, social listening, competitor watch - Research and analysis of media buy campaigns - Consulting and advising clients on best social media practices

Invited as a guest speaker for seminars, topics included: - "Chinese brands navigating the Western Digital Media landscape" as a part of the "Systematic Export to China: Customer Relationship and Consumer Profile" seminar - Guest speaker at China webinar: "Lessons learned and opportunities in the midst of crisis"

- Developing and implementing digital media plans on Facebook, Google and digital news outlets - Daily management/optimisation of running ad campaigns with a budget of €120,000+ - Developing insights and optimisation recommendations from data analysis - Working with the team to develop strategies and recommendations for client activities - Building and maintaining relationships with media owners, both locally and abroad

Working with clients, liaising between different stakeholders. Clients serviced include BMW China and Gaggenau. Offering support on various projects (branding, video production, UI/UX, Loyalty Programme) with - project time planning and tracking - daily coordination and communication with different stakeholders - working closely with the BMW CRM team to ensure all dealership & partner deals are on the CRM system - quality assurance and timely delivery of items

Working with the creative team, clients and vendors. Offered support on various projects with clients such as BYD and BMW China. Assisted in organizing the annual Serviceplan award show “best brands 2016 – the Chinese brand ranking”, hosted in Shanghai.

Curating the content for the BECC social accounts. Managing client communications and helping out with organising future events held for the members of the chamber.

Innovation Management is a two-year double-degree master’s program taking place in China at UCAS, Beijing. The program is taught in English. The program is organized under the Sino-Danish Centre for Education and Research. Master's Thesis with the title "The Role of Leadership on Design Thinking" received the highest grade A (12 according to the Danish grading system).

Innovation Management is a two-year double-degree master’s program taking place in China at UCAS, Beijing. The program is taught in English. The program is organized under the Sino-Danish Centre for Education and Research.

The programme combines economics, marketing and management with culture and communication, also mastering the Mandarin Chinese language. Includes one compulsory year spent studying at one of the Universities in China. Bachelor project with the title "Ghost Cities in China - Social and Economic causes of an Urban Failure" received an A (or 12 by the Danish grading system).

Exchange year in China as part of my 5th and 6th semesters at University of Southern Denmark. The exchange included intense Chinese language courses and courses introducing the Business Culture in China, also a course introducing the Culture of Shanghai.