Kevin Mcleod

Founder and Chief Executive Officer

Impact Athletic is focused on providing state-of the-art equipment to today's athlete and those that dedicate their careers to keeping them in the game. IA has reinvented the athletic training environment with its flagship Medic and Medical XL product lines. The patented technology combines the need for a mobile workstation with the ability to store tape, gauze etc. in a lightweight table design.

The Michigan Medical Device Accelerator is a business accelerator focusing on early stage development of innovative medical devices

Responsible for development of division strategic plan, portfolio expansion and geographic development for Craniomaxillofacial division focused on Neuro, Oral, ENT and Facial Plastic surgical specialties. • Developed first detailed strategic plan for Craniomaxillofacial division currently being executed. • Led due diligence investigation on potential acquisition targets to expand product portfolio. • Developed local marketing strategies for major markets in Europe, Asia and Latin America.

Led global marketing team focused on portfolio development and global marketing strategy at Craniomaxillofacial division focused on the Neuro, Oral, ENT and Facial Plastic surgical specialties. • Developed marketing strategy and business development activity with five year growth of 14% globally, 19% US which included launch of three new product platforms (Custom Cranial Implants, Hydroset, Dura Matrix) • Led global branding project focused on customer perception and historical significance of division. • Developed Advanced Craniomaxillofacial Forum (ACMF) a surgeon based education platform with over 500 member surgeons attending annually.

Led North American Marketing team responsible for product portfolio and US business development for Craniomaxillofacial and Image Guided Surgery products. • Orthopedic, ENT, Spine, and Neuro Surgical Navigation, Craniomaxillofacial plating, Distal Radius plating, Hand Plating, Synthetic Bone Void Filler, ENT Sinus Surgery • Reorganized 26 person Marketing department to focus on team and divisional strengths • Overhauled extensive product portfolio to focus on core strengths of R&D and Sales organization. • Launched seven major product platforms (Neuro plating, MaxFace plating, Mandible Plating, ENT MASK, KneeNav, SpineNav, Cordless Screwdriver), to drive 5 year US CAGR of 19%

Responsible for portfolio development of Surgical Products group which consisted of Orthopedic Power Tool, Cast Cutting Equipment, Cutting Accessory line, Total Joint preparation (cement mixers, pulsed irrigation) Personal Protection Systems • Launched new product platforms which have accounted for over $700 million in revenue to date. • Developed portfolio strategy which experienced 20% growth annually, Including market introduction of numerous line extensions (System 5, Cordless Driver2, Turbo 3 and 4, Advanced Cement Mixing System, InterPulse) • Managed Marketing team responsible for 70% of Division’s product portfolio

Territory Manager responsible for P&L, product promotion and customer relationship focused on Orthopedic Surgery and Hospital Administration • #1 PTQ and Growth in Region, Master Achiever Award 1997. • Territory rose from 63 to 5 in 23 months.

Various Marketing duties