Konstantin Korolev

- Grew game revenue by 3.5 times from 2021 to 2023 through diverse marketing investments with positive ROAS on Island Hoppers Mobile - Successfully guided the game from soft launch in 2021 to a top 7 position in the farming genre by revenue by the end of 2023 (according to data.ai and appmagic) - Built and scaled a high-performing marketing team from 4 to 16 members, consisting of the UA, creative, marketing analytics, and growth teams - Led P&L management and business performance, achieving project break-even in 2023 and generating net profit for the company

- Responsible for evaluating the potential of new company games through the design of soft launch stages and achieving target RET7/ROAS7 metrics - Collaborated with the product team regarding LTV metrics and growth plans; with the creative team to reduce the cost per paying user; and with the analytics team on payback window and business model optimization - Prepared a resolutions for the company's C-level executives, enabling decision-making on the further development of projects

- Led the Meta traffic source, achieving a record in effective marketing spend with surpassing the $5M mark per month for Hero Wars Mobile - Built and scaled a high-performing UA team from 2 to 6 members - Collaborated with the marketing analytics team to set KPIs for the team; worked with the creative team to develop creatives and meet target acquisition metrics - Manage relationships with key advertising partners to support acquisition goals

- Ran and optimized user acquisition campaigns for Island Experiment and Hero Wars Mobile games, increasing overall effectiveness and ensuring a +20% growth QoQ - Focused on experimental ad formats, achieving record acquisition metrics among competitors (according to partners QBR’s), including a significant decrease in CPI and improved ROAS - Close collaboration with the creative team and participation in joint sessions led to the discovery of an ad creative that increased acquisition volume sixfold, elevating the company to a new level and establishing the Hero Wars game as a major player in the genre

- Developed an additional package of offerings for the sales department, allowing clients to purchase beyond the core proposal. This led to a 20% increase in total sales revenue - Launched an experimental mobile app promotion direction for clients alone, and left behind a team of 4 members after a year - Enhanced client partnerships by comprehensively managing advertising campaigns, setting up social media channels, and conducting ASO (App Store Optimization)

- Created sound design for the game Gummy Pop, including 10 musical themes for each level and over 60 unique sounds for in-game events - Collaborated with game designers on sound implementation and conducted testing to ensure optimal integration