Kevin Knopf

• Responsible for large, centralized Category Leadership team charged with developing space management processes and tools to drive category growth. • Developed Category Leadership workforce requirements across multiple regions to identify opportunities to centralize shelf projects while improving effectiveness and efficiency of the team. • Developed and managed Account Prioritization survey and matrix for SEP to ensure appropriate account coverage and system alignment utilizing time and capacity system to provide visibility to all resources. • Provided expertise and council for field Category resources to achieve and exceed key customer space and assortment requirements, acting as a center of Space Management and Assortment analytical excellence for Anheuser Busch • Developed and implemented efficiencies within the managed team that have increased total space work by 41% while maintaining headcount at or below previous levels. • Manage assessment and forecast of $13 Million Category Leadership budgets.

• Responsible for successfully re-organizing and leading a global team of inside sales and strategic account employees for a $230 million business into a responsive, focused, aggressive team resulting in 20% productivity improvement in the first year. • Recruited and trained international staff in standard US business practices, pricing agreements, sales quoting, and communication. • Developed innovative, pro-active project quoting system utilizing cost effective international employees locating over $1.1 million quotable products, closing more than 15% in the first year. • Implemented service metrics and key performance indicators to measure productivity and quote impact. • Increased on time delivery metrics by 10% to Tier 1 OEM accounts through implementation of standardized review and monitoring program handled by global strategic accounts team.

• Defined strategies and product requirements, directed launches, and managed P&Ls for 14 product lines representing $56 million in revenue. • Developed and executed marketing campaigns that contributed to 19% annual revenue growth. • Created and managed product strategy roadmaps based on market requirements. • Managed product line, including forecast, engineering improvements, cost reduction efforts, pricing, and gross margin for North American market. • Developed and conducted training to customers and internal teams on new product lines. • Interacted with design, and electrical engineers along with business development teams for development of new products.

• Developed and implemented category management marketing campaign resulting in 25% growth in stock position of targeted distributor and 23% increase in sales. • Directed and coordinated two-day consultative selling course targeted at sales force to identify opportunities and overcome objections for innovative technology new product launch. • Launched nationwide technical marketing campaign to promote safety in the workplace coordinating internal resources, contracted technical presenters and industry partners to drive electrical safety message through industry. Financially self-sustaining events resulted in qualified leads for sales force and spread electrical safety message. • Led market research, voice of customer and stage gate preparation for newly created services and online sales business generating first year sales of $350,000. • Successfully launched industry first recycling program generating incremental revenue of $45,000 from sales of recycle displays units and metal recovery.