Kleber Rosa Fernandes
Sales Director @ AudioCodes
About
Sales Director | IT & Telecommunications Expert | Business Unit Leader With 27 years of experience in Telecommunications and IT, I specialize in driving business growth, innovation, and operational excellence. My career focuses on building strategic client and partner relationships, delivering tailored solutions, and achieving measurable results. Key Accomplishments: - Led the creation and expansion of IT business initiatives at Convergint, including Networking, Cybersecurity, Storage, Backup, and Managed Services, boosting project margins by 35% and expanding the client base. - Built key partnerships with vendors like Fortinet, propelling the company to a Top 47 position among Brazilian integrators in 2023, with a forecasted Top 25 ranking in 2024. - Exceeded 115% of sales targets at Atos in FY 2021, earning the Best Sales Performance Award and Rising Star recognition. - Delivered a 250% increase in unit revenue at Huawei through strategic sales of over 15 PB of storage solutions and a 70% market share growth with major telecom operators. Managed a R$300 million annual portfolio at Telefônica Empresas, driving a 75% increase in sales and achieving client satisfaction rates exceeding 90%. Core Skills: - Sales & Growth: Strategic planning, lead generation, and securing multimillion-dollar deals. - Leadership: Building and managing high-performing teams to consistently exceed targets. - Technical Expertise: Networking, Cybersecurity, Cloud, Backup, Data Center, and Storage. Certified in Fortinet, HPE Aruba, Dell, Exagrid, Pure Storage, and Sophos technologies. - Relationship Management: Expertise in vendor, channel, and client partnerships. - Strategic Planning: Business unit restructuring, P&L management, and digital transformation leadership. I am a results-driven leader passionate about empowering organizations through innovation and digital transformation. By fostering strong relationships and delivering impactful solutions, I help businesses thrive in today’s fast-changing technology landscape.
Brazil
São Paulo
Information Technology & Services
Network Security, Platform as a Service (PAAS), IT Infrastructure Management, Storage Virtualization, Storage Area Network (SAN), Storage Solutions, Hybrid Cloud, Professional Services, Sales and Marketing, OpenStack, Cloud Applications, Account Management, Business Alliances, Consultative Selling, Data Backup Solutions, IT as a Service (ITaaS), Storage, Servers, SD-WAN, Firewalls
Experience

Sales Director
São Paulo, Brazil
As Sales Director at Audiocodes, I am responsible for leading commercial strategies and expanding market presence in Brazil. My role involves driving direct sales and developing a robust partner ecosystem to deliver high-impact results in the fields of Unified Communications, Voice AI, and Collaboration Technologies. 🔹 Key Responsibilities: Expanding customer base and strengthening relationships with key accounts. Leading sales initiatives focused on Microsoft Teams, UCaaS, and Voice AI Solutions. Collaborating with pre-sales architects to design and deliver tailored solutions. Developing and executing strategies for growth through channels and partners. Promoting innovative technologies, such as Voca Conversational Interaction Center and Meeting Insights, to optimize customer experiences. 🔹 Focus Areas: Digital transformation through cutting-edge communication and collaboration tools. Helping companies enhance productivity, reduce costs, and improve connectivity. Empowering businesses with AI-driven insights and automation to streamline processes. With a results-driven approach and a passion for innovation, I am committed to positioning Audiocodes as a leader in the industry and creating value for customers and partners alike.

Commercial Director
São Paulo, São Paulo, Brazil
Led the creation and expansion of new business initiatives in IT, building a comprehensive portfolio of solutions in Networking, Cybersecurity, Storage, Backup, Servers, Connected Devices, and Managed Services. - Sales Strategy: Implemented initiatives that increased project margins by 35%, expanding the client base and optimizing recurring revenue. - Strategic Partnerships: Established alliances with suppliers, including Fortinet, starting from scratch and achieving a Top 47 position among integrators in Brazil in 2023, with a forecast to reach the Top 25 in 2024, consolidating our presence in the cybersecurity market. - Team Management: Led multidisciplinary teams focused on training and development, consistently exceeding sales targets. - Go-to-Market: Developed product launch campaigns, aligning innovation with market needs, maximizing value for clients and partners.

Account Director
Sao Paulo, Brazil
Led IT solution sales for Telecom, Media, Technology, and Retail sectors, focusing on strategic clients such as América Móvil. Achieved outstanding results, including: - Exceeded 115% of the sales target in FY 2021, recognized with the Best Sales Performance Award 2021. - Awarded Rising Star 2021 for exceptional performance in business expansion and new client acquisition. - Achieved 102% of the target in the first half of FY 2022, maintaining consistent growth and delivering results above expectations.

Senior IT Solutions Sales Manager
São Paulo
Managed IT solution sales for major telecom operators, including Data Center, Servers, VDI, Cloud, SDN, and NFV, focusing on clients like América Móvil. Achieved significant results, including: - Increased Huawei’s market share with sales of over 15 PB of Storage, driving a 250% increase in unit revenue. - Strengthened presence with key operators, increasing market share by 70% in strategic accounts.

Channel Account Manager Service Providers and Systems Integrators
São Paulo Area, Brazil
Led the development and management of business opportunities for high-value infrastructure solutions in Contact Center, Unified Communications, Video Conferencing, and Data for Global Carriers and Systems Integrators. Developed strategy and action plans to reduce sales cycles and increase market share for Avaya in São Paulo, Brazil. • Managed growth of business opportunities for high-value infrastructure solutions • Developed strategy and action plans for reducing sales cycles and increasing market share • Collaborated with Global Carriers and Integrators to drive business growth

Presales Manager
São Paulo Area, Brazil
Responsible for coordinating and developing business opportunities, prospecting new leads, preparing proposals, costing and pricing, developing new solutions and strategies for Telecommunications and IT Outsourcing projects. Managed negotiations with clients (internal and external) and suppliers, created presentations, executed sales processes, and led project implementation, overseeing dedicated teams throughout the process.

Business Consultant
São Paulo, Brazil
Responsible for business development and prospecting new opportunities, preparing proposals, creating new solutions and strategies for Telecommunications Outsourcing projects. Led negotiations with clients (internal and external) and suppliers, prepared presentations, executed sales processes, and managed project implementation, leading dedicated teams throughout.

Sales Consultant
Greater São Paulo Area
In my role as a Sales Consultant at CPM Braxis, I was responsible for developing new business opportunities, formulating strategies for Network Infrastructure and IT Outsourcing projects, and training the sales team on effective selling techniques. I also played a key role in defining contractual terms in commercial proposals to ensure project financial health.
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