Klara Martens
Partner Marketing Lead @ IBM iX DACH
About
I’ve done a lot of different things in marketing – brand, content, campaigns, go-to-market, and plenty of cross-team problem-solving along the way. That range is intentional. It taught me how the pieces connect and what actually makes marketing work, always with the bigger picture in mind. Partner marketing is what really stuck with me over the years. I enjoy working at the intersection of strategy and relationships, and have a sweet spot for turning complexity into pointed communication. I love building momentum across ecosystems, aligning diverse stakeholders, and creating marketing that delivers value for partners and customers alike. I’m curious, direct, and structured in how I work. I'm at my best when turning smart ideas into execution, whether as an IC, team lead or in collaboration with people who care about impact.
Germany
Berlin
Computer Software
Digital Marketing, Partnership Marketing, Demand Generation, Marketing Strategy, Field Marketing, Web Content Writing, Marketing, Social Media, Search Advertising, Paid Media Strategy
Experience
Partner Marketing Lead
IBM iX DACH
Berlin, Germany
Field Marketing Manager EMEA
Storyblok
Berlin, Germany
Team Lead Field and Partner Marketing
Magnolia
Berlin, Germany
Development and Execution of the Magnolia global Field & Partner marketing strategy | Event Campaign Strategy, & execution together with the BD- and Sales teams | Operative Responsibility for Partner Marketing & Events in DACH | Leading a team of 5
Senior Field Marketing Manager EMEA
Magnolia
Development and Execution of the Magnolia EMEA Marketing Strategy | Regional Partner Marketing & Events | Performance Marketing | Leading a team of 3
Campaign Manager EMEA
Magnolia
Basel, Switzerland
Developing and Executing Paid & Organic Marketing Campaigns | Managing External Creatives and Agencies | Social Media & Community Management | Content Strategy
Digital & Customer Marketing
Suhrkamp Verlag GmbH
Berlin, Germany
Copy & Content Writing | Campaign Creation and Management | Social Media & Community Management | smaller SEA & SEO Projects | Customer Service
Marketing Manager
Intrax
Berlin, Germany
SEA | Marketing Automation | Content Writing Print & Online | Corporate Blog (Content Strategy & Project Management Blog Relaunch) | Event Management | Customer Retention
Praktikum & Werkstudentin Marketing
Intrax
Berlin, Germany
Content Writing | Social Media & Community Management
Teamleitung Saaldienst
HAU Hebbel am Ufer
Berlin, Germany
Education
Freie Universität Berlin
Comparative Literature
Linköping University
Litteraturvetenskap
Auslandssemester
Humboldt-Universität zu Berlin
Skandinavistik
Klara Martens's Contact Information
Phone
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