Mohamed Klaoua

As part of this project, we worked as a group of 4 students with TEA , an innovative SME, to identify and integrate AI-based solutions to optimize their business processes. The main objective was to understand the company's specific needs across different functions (sales, production, marketing, etc.) and propose tailored solutions to improve efficiency and decision-making. What we accomplished: 1. Internal process analysis: Conducted a detailed study of the existing processes in various departments of the company. 2. Identification of improvement areas: Identified where AI could add value, particularly in terms of automation, forecasting, and personalization, with a special focus on enhancing the marketing and sales functions. 3. Strategic recommendations: Proposed a roadmap for AI deployment, starting with simple, scalable solutions that fit the company's resources, particularly in marketing and sales. 4. Decision-making support: Assisted in prioritizing AI projects based on TEA’s business objectives, with an emphasis on improving marketing and sales effectiveness.