KK Yee

• Spearheaded business development initiatives for exporting a diverse range of coconut products, including coconut milk powder, UHT coconut milk, desiccated coconut & refined or virgin coconut oil. • Collaborated with clients to provide OEM services, enhancing product offerings and customer satisfaction. • Developed strategic partnerships to expand market reach in the coconut product sector.

Work Description: - Maintain company distributors for MENA region with regular visits to sites. - Assist to prepare territory, sales forecast in volume and value. - To ensure distributors from Middle East and Africa regions to achieve territory sales target. - Develop and maintain professional relationships with distributors by analyzing their requirement. - Implement new product launches to achieve sales objectives. - Acquire knowledge on competitors’ products. - Participate in various exhibitions and trade shows, to seek new export business opportunity. - Collaborate with various departments, such as technical and shipping to ensure optimal quality of company product range and meeting deliveries schedule. - Troubleshooting to sort out any problems that may arises. Major Achievements: - Successfully organized and participated at the Gulfood 2025 & MIHAS Dubai 2024 trade show.

1) Established new business development opportunities 2) Maintain & manage key relationship with clients or distribution partners abroad 3) Enhance specific business term such as suitable trading term, account marketing activities & overall stock control 4) Plan ahead for event with objectives in the interest of the company 5) Budgeting & take part in overseas event with desire output 6) Planning annual business plan for geographical area of focus 7) Track & control A&P investment in each market Major Achievements: -Acquired & managed a distributor in Brunei

To manage overall operation of a courier retail outlet.

Work Description: - To travel and market Spray Dried Coffee & Spray Dried Tea powder to the domestic market. - Communicate on market trends and competition with management. - Maintain and update weekly and monthly performance report. - Liaise with production and warehouse to ensure timely delivery of orders. Major Achievements: - Acquired 2 key accounts; Yeo Hiap Seng (Yeo’s) and Sri Nona Food Industries Sdn Bhd.

Work Description: - To develop export sales. - To source and coordinate with suppliers. - To market cheese products to domestic wholesalers and food service. - To manage stocks deliveries and payment collection. Major Achievements: - Sucessful established export key accounts; in Cambodia (Sweeten Creamer). - Sucessful established a few domestic wholesaler accounts.

Work Description: Sales & Export Department - Working with export department to develop strategies to maximize revenue generation for Asia Pacific - Communicate on market trends and competition with management - Pre-planned and ad-hoc travelling as and when required Major Achievements: - Guided export department to expand business: * Vietnam (Palm-based Shortening, Butter Oil Substitute (BOS) and Specialty Fats) * Philippines (Palm-based Shortening, Butter Oil Substitute (BOS) and Margarine) * Czech Republic, Ghana, Latvia, Serbia. - Established domestic key account; AB Mauri (M) Sdn Bhd Marketing Dept: Product (FMCG) Development - Conduct feasibility studies to evaluate suitability of a particular project - Coordinate with R&D department - Vendor assessment, recommendation and registration - Plan, propose and manage product features; functionalities, benefits, labeling and certification - Organize sample prototype testing - Market survey, cost assessment and price point proposal - Consolidate stock requirement, production lead time and distribution schedule - Product launching and roadshows. Major Achievements: - Successful commercialize following products: * Peanut butter, peanut spread and chocolate spread under SunBear brand * Soft cooking oil, table margarine and cake premixes under Adela brand - Drafted the company's SOP for vendor assessment and appointment

Work Description: - Develop short and long term export business plan and implement for Palm based refined & speciality products and FMGC products - Regional responsibilities: • Region 1: EU, Africa, Americans, ASEAN, Far Eastern, Oceania & SWAME (Product: Palm-based refined & speciality products) • Region 2: ASEAN & others (Product: Palm based FMCG & personal care products) - Sales functions: price quotations, process orders, raw material acquisitions, shipping schedule, order specifications - Customer management; importers, agents and distributors, on strategies implementation, competitors’ landscape, market trend and consumer analysis - Maintain customer relationship; resolve product complaints, coordinate product adjustment or alteration, delivery discrepancies and collection problems - Liaison with all facets of company operation including manufacturing, warehouse, shipping, procurement, laboratory and finance Major Achievements: - Business geographical coverage increases from 35 to 50 countries - Customer base triple to 75 active accounts - Between 2003 to 2008, CAGR of sales volume was at 12.3% and the sales value at 26.9%