kevin macarthur

A successful marketing and design consultancy that helped a wide array of businesses that where looking to grow their businesses through online and offl ine promotion. Worked with clients to outline and create current/future marketing strategies from concept to conclusion and implementation. This included working with the client’s designers and/or designing projects. These projects ranged from promotional fl iers and business cards, through to complete suites of high end marketing materials including: digital media, online marketing (user-friendliness, email campaigns, SEO optimisation, website creation & CMS management), environmental graphics, print ads and motion graphics. Completed with attention to detail in regard to content, production schedules and deadlines while ensuring at the heart of each project lies clear and effective communication.

* Fraserway RV is Canada’s only national RV dealer with dealerships Coast to Coast. Fraserway RV’s facets include manufacturing and a 1200 unit rentals department. Responsibilities included the execution of all promotional and advertising activities, both on-line and off -line; managing content and production of all designed materials. Ensuring a focus on attention to detail in regard to content, production schedules and deadlines. Creatively expressed the company’s strategic brand initiative into: * Company website and print collateral materials * Environmental graphics * interior, lot, tradeshows, signage, on-premise * Advertising * print, online, direct mail, radio, e-media * web, video, animation, Google, You Tube, Facebook * Community involvement such as, off premise venues * local events: fairs, parades, tradeshows * On-premise event organisation and on-site lot event promotion.

Responsibilities included designing various t-shirt designs, digital colour seperations, film setting and screen printing both manually and running a 12 shirt press.