Kjersten Gerlach

• Led global partner marketing strategy across LATAM, EMEIA, and AMER to drive adoption of Jamf solutions through carrier, reseller, and technology partnerships. • Built a scalable partner onboarding and enablement framework, improving activation and co-selling readiness. • Launched Jamf’s PRM platform, improving partner access to training, co-selling assets, and deal collaboration. • Implemented a TCMA platform to enable campaign-in-a-box programs for indirect and long-tail partners. • Developed repeatable co-marketing playbooks and GTM resources that reduced campaign creation time and increased partner engagement across global regions.

• Built co-marketing campaigns and testimonial programs to strengthen partner trust and drive shared pipeline. • Developed segmentation-based outreach and enablement plans tailored to partner ICPs. • Improved CRM + marketing automation workflows for reporting accuracy and scalable partner outreach.

• Supported advisor growth through recruitment + retention campaigns across three broker-dealer entities. • Built communication frameworks for organizational transitions and acquisitions. • Co-developed integration playbooks to ensure consistent advisor and partner experience during change.

Led a comprehensive rebranding initiative spanning digital and physical channels to modernize brand identity. Planned and executed digital marketing campaigns to elevate brand awareness and attract new members. Strengthened media relations, resulting in improved PR and positive press coverage. Organized member engagement programs and community events to foster loyalty and strengthen relationships.