Kitti Tömöri

As Brand Manager for Mugler, IT Cosmetics, Urban Decay & Youth to the People in the EMEA region, I lead the development and execution of strategic marketing plans to drive brand awareness, market share, and business growth across diverse markets. • Define and implement localized 360° marketing strategies aligned with global brand vision and regional market dynamics • Oversee go-to-market plans for new product launches and seasonal campaigns, ensuring timely and impactful execution across all channels (offline, digital, e-commerce) • Drive regional advocacy and influence strategies, leading the creation of targeted influencer campaigns that strengthen brand equity, enhance community engagement, and align with category priorities and local market nuances • Collaborate closely with cross-functional teams including business development, digital, trade marketing, supply chain and finance to ensure seamless coordination and operational excellence • Lead and mentor a Junior Brand Manager, providing strategic guidance, day-to-day support, and development opportunities to ensure high performance and growth • Monitor and analyze market trends, consumer insights, and competitor activity to optimize performance and identify growth opportunities • Develop and adapt assets and toolkits for local markets, ensuring consistency in brand messaging and identity • Manage the marketing calendar and budget for the assigned brands, ensuring efficient resource allocation and ROI-driven initiatives • Act as the main point of contact between zone management and distributors ensuring strategic alignment and effective regionalization of brand priorities

My responsibility is to profitably grow 9 luxury brands’ marketshare, raise their awareness and build their brand image across 360 go-to-market integrated omnichanel launches and campaigns through planning and execution aligned with worldwide strategy, including retail excellence. My position enables me to further develop my entrepreneurial mindset as I must have a holistic view on the brands I manage and this gives me a feeling of ownership what I enjoy & seek in my daily job. My versatile role is indeed very complex and requires highly organized agenda but prepared me to be resilient despite having numerous projects and campaigns simultaneously in a fast-paced environment. I can easily navigate between more categories, such as skincare, make-up or fragrances and find the right touchpoints to connect with the target audience. I enjoy challenging the status quo and with my result-driven approach, the company can benefit of my proposed new and disruptive ideas which deliver ROI. To make a change I am using my strong analytical skillset to create strategies from market insights and data. I acquired negotiation skills because I am in daily contact with clients and negotiating spaces. My team of 5 beauty advisors supports the brands in the field and creates exceptional customer experiences having in mind the sales targets and profitable growth. Main responsibilities: Create strategic media, digital advocacy & influence plans for the brands and deliver their execution Monitor and analyze brand performances such as sell-out, marketshare, growth and other KPIs Identify market opportunities and strategize how to capture them Maintain brand equity in the digital environment Keep fruitful contact with retailers, media agency and advocacy & influence agency Manage the PR strategies of the brands Plan & execute trade marketing campaigns, track their performances Supervise retail execution & create meaningful consumer encounters instore Lead a team of 5 beauty advisors

As a Vichy product manager, I took care of Neovadiol, Liftactiv, Capital Soleil, Dercos, Deos, Vichy Homme franchises. Working in a HUB and navigating 3 different markets at the same time taught me how to manage complexity in a multi-national environment. I gained deep knowledge in digital marketing and media planning. Main responsibilities: Forecast product launches Build marketing budget for my franchises Create promotion plans Analyze sell-in/sell-out data Coordinate marketing campaigns between the Czech, Slovak and Hungarian dermocosmetic markets Full funnel media planning including TV, print, digital Develop e-commerce channel for my franchises, including rich content for product pages, newsletters and conversion strategies POS material development & production Marketing strategy presentations to the HUB team Zone presentations & GM reports

-Project controlling -Project administration -Prezentation creation -IT system planning, testing, launching