Kit Cheng

Senior Director, Marketing & Communications, APAC @ TORY BURCH

About

A proactive and results oriented marketing and communication professional. With a demonstrated history of working in both in house and agency for 15 years+ with Hong Kong & Shanghai as his hubs focusing in fashion, luxury & lifestyle sectors. Knowledgeable in identifying market needs with experience across APAC, strategic planning and meanwhile driving actionable tactics based on the business needs. Experienced in brand and retail marketing, CRM, PR & communications, content creation, event, social & digital.

Country

City

China

Industry

Apparel & Fashion

Skill

Public Relations, Marketing Communications, Social Media Marketing, Digital Marketing, Integrated Marketing, Social Media, Media Relations, Press Releases, Internal Communications, Facebook, Food , Advertising, Marketing Strategy, Event Management, Event Planning, Management

Experience

Senior Director, Marketing & Communications, APAC

TORY BURCH

2023 - Present · 3 yrs

Shanghai, China

Overseeing end-to-end MarComm for Tory Burch across APAC: PR, marketing, digital & social, CRM, and content. Leading teams in Shanghai and Hong Kong, with regional oversight of 13 markets.

Head of Communications

Loewe

2022 - 2022

Shanghai

In this role, I guided the brand's strategic narrative, sharpening its storytelling to champion the core DNA of modern craft for a local audience. This included architecting and leading the full celebrity and key opinion leader strategy to enhance brand prestige and cultural relevance. A career highlight was spearheading the 360-degree launch campaign for the landmark 'Chinese Monochrome Glazes' collection, translating profound artistic heritage into an integrated cultural moment across all media and consumer touchpoints.

Director of Brand Marketing

TORY BURCH

2017 - 2022 · 5 yrs

Shanghai, China

In this role, I lead brand growth by developing and executing integrated strategies that balance long-term brand elevation with short-term business initiatives. I oversee all marketing facets-from brand positioning and digital ecosystem development to celebrity partnerships and CRM strategy-ensuring cohesive storytelling and engagement across channels to strengthen brand equity and drive measurable business expansion.