Kiryl Lashchakou

- Lead the company’s creative strategy, with a focus on performance marketing and paid acquisition - Develop and scale creative formats and concepts for high-performing ads - Oversee end-to-end ad production across static, motion, UGC, high-production, and AI-generated creatives - Lead and develop the creative team, ensuring strong execution and high-quality output - Improve creative systems and workflows to increase testing speed, scalability, and performance

- Contributed to the Dr. Kegel app project from its early stages: conducting research, implementing new features, and improving existing functionality - Led the creation of advertising and content: from static banners to complex video productions - Developed content and creative strategies and ensure their execution - Hired and managed a team responsible for creating content for the app and marketing materials - Built content production workflows to improve team efficiency and output quality

- Managed advertising campaigns on Meta platforms, including Facebook & Instagram, with substantial daily budgets. - Oversaw performance across multiple accounts, analyzing data to scale campaigns and maximize ROI. - Conducted advertising research to create high-performing ad campaigns. - Closely collaborated with the creative team to create and refine ad creatives.