Kirstin Barrett

As Head of Retail Operations & Development, I was responsible for driving the enhancement of the customer experience, optimising operational efficiencies, VM, and fostering a culture of continuous learning amongst retail teams. Through targeted training initiatives and the implementation of streamlined workflows, the aim of my role was to maximise team presence to capitalise on sales opportunities. I led a team of 6 direct reports across the UK and EU, and provide oversight to a further 7 Regional managers across the UK & EU.

I held a unique role within the business as the conduit between Ted Baker's offline customers and Design, Buying, Merchandising and Brand departments. My focus was on enhancing commerciality, service proposition, and in-store brand touchpoints. I provided ongoing insights and analysis into Retail's trading position, shaping strategic initiatives with a profitability lens. Additionally, I designed and delivered employee lifecycle, people development, learning, and engagement strategies across the UK and International Retail estate for over 1,000 employees

I led a team of 9 Regional Managers and respective area teams, overseeing approximately 1600 employees across two hundred locations. The primary goal of my role was to manage, control, and drive the UK Retail function, optimising revenue and profitability through effective leadership and strategic decision-making.

I managed a diverse portfolio of 15 locations including Full Price stores, Outlets, and Concessions, overseeing approximately 150 employees. In this role, my focus was on driving sales budgets, controlling costs, and embodying the brand's culture and values

Successfully led and embed a new city opening for a 6,000 sq ft location within a brand-new shopping centre, Princesshay, Exeter