Kirsten Rivenes

• Urinalysis product owner and voice of the customer (VOC) for urinalysis platform. Established and executed strategic vision for on-market veterinary urinalysis analyzers. • Managed software development and global release of software. Software contained over 50-line items of features and enhancements. Software release targeted top three call complaints and eliminated more than 500 technical support calls per year. Top call complaint decreased 77%. • Led urinalysis cross-functional product team (CFPT) in prioritization of product backlog of on-market product improvements including software development features. • Commercial lead with analyzer OEM supplier located in Guilin, China. • Created and led asset growth strategy team for global urinalysis strategy and lifecycle planning.

With annual revenue of over 240M USD, Abaxis develops, manufactures, markets and sells a Point of Care blood analysis system for the human and veterinary markets. • Oversaw Asia development strategy and sales expansion with focus into emerging markets through territory optimization and strategic planning. Grew territory 23% fiscal year 2018 achieving 121% to plan. • Led business insights to design and implement sales and marketing quarterly programs. • Effectively developed revenue projections to forecast, establish pricing, and promotional programs to align with company objectives. • Defined the needs and strategic marketing plan for Abaxis Asia including collateral, congresses, and digital media. • Proposed and launched Abaxis Asia Lecture Series in 2017 with four events in two Asia countries resulting in 132% of quarterly revenue target achieved. • Provided and led multi-day product and sales-strategy training to global distribution partners, sales professionals and clinicians. • Identified, recruited, selected, trained and managed new distribution partners in Asia. Managed five new distributors in 2016 resulting in increased revenue. • Drove revenue growth through management of South East Asia distribution partners with up to 50% travel to Asian countries meeting regularly with partners, key opinion leaders (KOL), customers and prospects. • Principal team member responsible for establishing Abaxis Asia Ltd regional office in 2016 in Hong Kong.