Kirsten Ritchie

• Scaled a portfolio of 100+ affiliate and influencer partnerships, driving brand visibility and customer acquisition. • Spearheaded the expansion of the affiliate program by negotiating contracts, commission structures, and onboarding over 15 new partners monthly, which diversified the brand's reach and led to a 95% partner retention rate. • Built and managed a private Discord and Facebook affiliate group, providing resources, Q&A support, networking opportunities, and motivating participation through monthly giveaways and incentives. • Executed co-branded promotions and custom campaigns, increasing affiliate-driven revenue by 30%. • Optimized affiliate performance by analyzing KPIs, refining messaging, and creative assets, boosting conversion rates, and ROI.

• Successfully spearhead product-driven Influencer campaigns on social media platforms such as Instagram to increase site traffic • Report 20% increase weekly and monthly of additional active users and engagement from Influencer branded content and successfully implemented campaigns • Manage social media planning for execution of marketing strategies and community management • Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media influencer posts and branded influencer content

• Reached 90+ calls daily, responding to customer questions and comments via phone, email, and live chat with speed and professionalism • Successfully fulfilling duties including signing up new clients, retrieving client data, presenting relevant product information, cancelling orders and issuing refunds • Implemented new tactics to persuade cancelling customers to opt for exchange or credit with the company, resulting in a 5% decrease in cancellations resulting in an average 85% customer satisfaction rating to date, 15% higher than company average • Coordinate and follow up with other departments to ensure problem resolution and work together with other customer service team members to promote and environment of customer satisfaction

• Successfully met and exceeded company sales goals by $1,000+ • Reported 20% increase in weekly and monthly sign-ups for Nordstrom credit card as a part of the Nordy Club membership initiative • Managed and encouraged a sales team of 13+ employees while continuously exceeding daily, weekly, and monthly sales goals • Assisted store manager in proper training procedures as well as maintaining constant communication with team members and handling the day-to-day operation