Kirsten Nagel

Brand Manager @ Abel

About

Brand Marketing & Communications professional specialising in fragrance, with luxury experience across fashion, hospitality and lifestyle brands. I develop commercially driven brand storytelling through strategic campaign planning, creative direction and end-to-end launch execution—partnering cross-functionally to deliver growth, cultural relevance and customer impact.

Country

New Zealand

City

Wellington

Industry

Marketing & Advertising

Skill

Marketing, Brand Strategy, Copywriting, Public Relations, Brand Management, Influencer Marketing, Event Management, Creative Direction, Content Creation, Marketing Strategy, Account Management, Microsoft Office

Experience

Brand Manager

Abel

2024-5 - Present · 2 yrs 5 mos

Wellington, New Zealand

Lead global creative direction and brand marketing for a niche fragrance house operating across luxury retail and direct-to-consumer markets. Directed Abel’s global rebrand, developing a unified brand strategy across communications, PR, and creative; repositioning Abel as a category leader. Lead marketing campaigns, overseeing concept, briefing, production, and post-production. Defined and evolved brand identity. Manage global PR and influencer programmes to build brand awareness.

Marketing and Communications Executive

QT Hotels and Resorts

2022-9 - 2024-5 · 1 yr 9 mos

Wellington, Wellington Region, New Zealand

Directed and produced brand activations and marketing campaigns. Crafted campaign narratives for editorial presence. Managed brand partnerships. Developed influencer and media strategies, delivering over 430M in media reach in a single month.

Project Manager

Strategy Creative

2022-4 - 2022-9 · 6 mos

Managed creative projects for public and private sector clients at a leading design agency. Managed creative and strategic teams to translate brand strategy into client outcomes. Oversaw multi-channel creative production, ensuring quality and cohesion. Managed high-profile client accounts, coordinating creative teams across design, photography, and content.

Brand Manager

Yu Mei

2019-7 - 2022-2 · 2 yrs 8 mos

Wellington, New Zealand

Directed creative and brand strategy for a contemporary luxury accessories brand. Led brand marketing across digital, print, and campaign content. Produced shoots, managed creative partners, and developed cohesive creative briefs. Led digital campaigns that increased revenue and expanded the brand’s presence in Australia. Launched ‘Club Yu Mei’ platform.