Kirsten Kopke

• Own and grow enterprise NA customer relationships, including Scotiabank and The Home Depot, driving renewals and upsell through structured account programs • Designed and launched a co-innovation partner program; led discovery sessions and co-GTM planning with North American partners • Execute joint partner marketing programs — webinars, podcasts, in-person launch events, and industry trade shows — generating qualified pipeline • Partner with sales leadership to translate customer feedback and deal signals into refined messaging and go-to-market adjustments • Serve as primary commercial contact for NA market, bridging product, sales, and partner teams around shared pipeline goals

As a Principal at the AI in Business Graduate Student Organization at USFCA SOM, I drive initiatives that elevate thought leadership in AI across the business landscape. Leading cross-functional team leaders, I organize impactful AI events, fostering connections between entrepreneurial students and industry experts. Through strategic event curation and speaker engagements, I enhance our community's engagement and access to AI knowledge. AI in Business is dedicated to igniting passion for AI within the USF community. We offer a collaborative platform that connects graduate students with Bay Area professionals, advancing education, innovation, and positive contributions in AI's application to business.

• Built and maintained a full competitive battlecard library (vs. Fivetran, Matillion, Informatica, Talend) used daily by 10 global sales reps to handle objections and win deals • Created a comprehensive sales play deck covering use cases, objection handling, and buyer personas for enterprise and mid-market segments — adopted by the full global sales team • Owned end-to-end messaging and positioning for both PurpleCube AI and Axoma platforms, including website copy, solution briefs, one-pagers, and product launch communications • Drove product launch enablement: designed programs, content, and sessions enabling sellers to confidently position new releases from day one • Built AI-powered content workflows (Claude, Notion AI) to generate and refresh seller assets at scale — reducing content lag after product updates • Ran industry-leading partner events and webinar programs with Snowflake and Datalytics — generating a 20–25% increase in campaign-sourced pipeline YoY • Collaborated with global sales and technical teams to gather win/loss signals and refine messaging, improving MQL-to-SQL conversion by ~20% • Managed paid digital and ABM programs (LinkedIn Ads, HubSpot), increasing website traffic by ~25% and lead conversion by ~10%

Led multi-channel demand generation and brand programs for a data and AI consultancy serving enterprise customers across multiple verticals. Executed integrated campaigns across digital, paid social, email, events, and partner channels, contributing to ~25% year-over-year revenue growth. Increased inbound lead generation by ~20% and brand awareness by ~30% through targeted campaign planning and execution. Built and scaled channel and technology partner marketing programs, driving a ~15% increase in partner-sourced revenue and expansion into two new markets. Established a consistent brand voice and messaging framework across platforms, increasing social engagement by ~20% and improving internal alignment. Developed and optimized email campaigns, achieving ~20% open rates and ~8% CTR, supporting ongoing pipeline nurturing.

As the Communications Manager and Co-Host for DataShare 2022, I managed the event's communications strategy, social media, branding, partner relations, and overall organization. I worked closely with stakeholders to ensure a successful summit featuring industry leaders discussing data monetization, governance, and operationalizing data initiatives. I also had the opportunity to co-host the event, engaging attendees and leading discussions on key industry trends. https://www.youtube.com/watch?v=w349k4KeE1I

As the Social Media Marketer and Content Creator for Stölzle Lausitz Inc., I developed and executed social media strategies to enhance brand visibility and engagement for the USA division of Germany’s premier crystal and glassware manufacturer. My responsibilities included creating compelling content, managing social media platforms, and growing the brand's online presence with targeted campaigns. Through consistent messaging and creative content, I helped drive brand awareness and customer loyalty for the #BornInFire #StoelzleForLife initiative.

I taught English as a foreign language to 4-5 year old students, creating a dynamic and engaging classroom environment. I designed and implemented lesson plans focused on language acquisition through interactive activities, fostering grammar, vocabulary, and pronunciation skills. Additionally, I co-hosted the Giraffe National English Proficiency Test (GNEPT) ceremony, facilitating the event in both English and Mandarin. My role encouraged cross-cultural communication and helped build strong relationships with students, parents, and colleagues.

As the Digital Marketing Executive at Upvote, I managed all digital platforms, developed and executed campaigns to target new customers, and spearheaded community engagement initiatives. I planned events and social campaigns, collaborating with local businesses to create fresh content. Additionally, I hired and led a team of four interns during the summer to support our marketing efforts. Upvote aimed to connect local businesses with their customers through a community-centric platform that promoted discovery and engagement, driving feedback and insights for advertisers.

As an AuPair, I was responsible for caring for children in a culturally immersive environment, all while experiencing life with an American family in Mill Valley, California. This role allowed me to develop strong cross-cultural communication skills and adaptability in a new environment.

I'm currently pursuing my MBA at the University of San Francisco's Masagung Graduate School of Management as part of their graduate program. The program offers a comprehensive curriculum that includes courses in strategic management, finance, marketing, and data analytics. The program also emphasizes leadership, innovation, and global business perspectives, equipping me with the skills to navigate and drive success in today’s dynamic business environment.

My Honours degree focused on the intersection of media, culture, and communication, with a strong emphasis on understanding global and local media landscapes. The coursework included modules such as Media Theory, Cultural Studies in Practice, Media in the Global World, South African Mediascapes, Social Change & Health Communication, and Research Methodology for Media and Cultural Studies. This program provided me with a comprehensive foundation in analyzing media systems and their role in cultural and social change, preparing me for a dynamic career in communications and marketing.

During my undergraduate studies at Varsity College, I gained a solid foundation in corporate communications, with key modules including Corporate Communications, Communication Science, Business Management, Media Studies, Project Management, and Research.